Different medical video production companies say, Video has become so ingrained in our lives – whether it’s on TV, a YouTube tutorial on how to cook a meal, a creative segment on our social media feeds, a webinar at work, or an interview with the cast of a popular Netflix show, video has pretty much permeated how we connect, interact, and digest information in our everyday lives. On YouTube alone, nearly 5 billion videos are watched per day. Because of this, including video content in your business marketing strategy is an essential part of creating brand awareness and generating revenue. Here are 5 common video types your company should consider incorporating into your marketing efforts.
Client or Consumer Testimonials
Testimonials are the perfect way to demonstrate the value of your product or services while also building credibility with prospective clientele. Potential customers are always hitting the internet to find what other people are saying about particular products or services, which ultimately facilitates the buying decision. Rather than simply adding a few quotes on your webpage, you can elevate your efforts by putting together a video montage highlighting your best testimonials. For consumers, physically seeing an individual attest to a product or service is a much more powerful source of credibility than just reading words on a website.
Explainer and How-To Videos
Positioning your brand as a thought leader in your space and delivering valuable tidbits of content for your audience is a great way to build trust with consumers. Whether it’s interview tips, how to use a new app, or advice surrounding HR best practices; educational content accounts for the largest portion of videos watched on a daily basis. By putting together short explainer videos, you’ll establish yourself as a credible source that places value in delivering effective customer service.
These videos can also be

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