Strong gaming ecosystem meets the cloud

With an estimated value turnover of 140 billion USD in 2019 and projected robust growth, the video games industry has become a giant in the entertainment business. Gaming is about experiences. Experiences are for consumers. And in the world of gaming, “everybody can...

Consumers seek health innovations from brands

The relationship between consumers and their health is transforming at an unprecedented speed. From athleisure and cannabis to plant-based burgers and in-mall fitness centers, the trend behind so many of today’s breakthrough consumer movements is wellness. Consumers...

Retail trends and technologies – pt. 2

In our previous blog on retail trends & technologies, we discussed how retailers can adapt to intelligent retailing and increase their security in retail stores. In this post, we’ll cover how important it is to provide a connected customer experience and steps...

The TV consumer journey in India

My previous post looked at the purchase triggers in India’s television sector as an example of the insights brands can get from our Consumer Journey module of the Consumer Insights Engine. In this post, we’ll look at how the solution can give brands accurate,...

Retail trends and technologies – pt. I

We have been hearing about digitization and the impact it might have on value chain for quite some time. But now in addition to theoretical analysis, we also see lot of commercial products and solutions surfacing at retail events which are the significant steps to...