Pit an environmentally-friendly (green) business or household against one that can’t tell the difference between recycling and general waste – who are you going to back when it comes to winning the race for sustainability?
With the government on board to cut greenhouse gas emissions in the UK to almost zero by 2050, those who don’t take responsibility will be left behind.
The same responsibilities apply in the datacentre world. When it comes to fitting out and operating a facility, businesses are racing one another to turn their data ‘green’ and make their facilities as sustainable as possible. Let’s take a closer look at which trends are pushing environmentally responsible datacentres over the finish line:
Cool data, hot competition
The first step to improving sustainability is reducing the amount of electricity required to operate a datacentre. According to the Storage Networking Industry Association (SNIA), 5% of total global energy usage is by electronics – this number will grow to at least 40% by 2030 unless companies make major advances in lowering electricity consumption. Additionally, datacentre cooling is one of the main rising energy costs, along with the demand for datacentre capacity.
Developing in-house water-cooling systems is one way to address these challenges. For example, servers that use a water element to cool themselves, rather than electricity, inevitably reduce energy consumption and optimise air flows. This is because the water-cooling systems are built into racks with integrated heat exchangers and power distribution units and users need less than 10% overhead energy on top of server energy. A typical datacentre, in contrast, needs between 40-100% more.
Cloud migration service providers allow corporations to not only reduce the cost of operations and develop new uses, but also to reduce their environmental footprint compared to their legacy and generally less efficient facilities. Aggregating cloud computing needs through large hyperscale

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