Artificial Intelligence (AI) has become a part of our daily lives. We have all used AI-based tech at least once in our lives – Siri, Alexa, and Cortana (VAs) are all products of AI-based advancements in communications tech.
Today, more than 58% of Google searches for local businesses come through virtual assistants. More than 27% if all local website users find the sites via voice searches. The numbers prove beyond doubt – AI is integral to the UX design for digital branding assets.
What Is The Applicability Of AI In E-commerce?
It is the era of AI and its subset, machine learning (ML). As the users become accustomed to the benefits of easy search, navigation, and product purchase, more number of e-commerce sites are now adopting AI and ML.
AI typically has several forms and functions. The simplest, yet most effective of them can be to –
i. Interpret the behaviour of the target audience
ii. Automate analysis of the big data collected through user interactions
iii. Leverage ML to provide optimal solutions to the problems in hand.
AI is the potential of a machine or software to scrutinize large volumes of data, interpret it, and “learn” to react according to circumstances in a manner similar to humans. Their ability can range from the analysis of data sets to determining patterns in the same for creating a personalized user experience for each visitor cum shopper.
What Are The Benefits Of AI In E-commerce?
Adapting new tech can be jarring for any individual, and it is more so for enterprises that have been running successfully for the last couple of years. AI has several benefits, including shortening the path to conversion and adapting to voice-assisted searches.
However, e-commerce platforms need to consider the significant advantages mentioned below before shying away from new technology.
i. An Increase in Revenue
One of the most significant benefits

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