Marketers work hard to attract potential customers to their websites, various online platforms, social media profiles, and mobile applications. You can think that the general rules can be applied to every type of project, but it’s not that easy when it comes to the applications that work on different hardware platforms.
When we talk about websites and online shops, it’s quite easy to understand that you can attract your clients with fancy design, ease of navigation, and other tricks. These basic moves will guide your users straight to you, and you’ll just have to make him a tasty final offer, so he would buy whatever you sell.
Today we want to describe the ins and outs of turning your mobile app into a real lead magnet, but first, we need to start with the basics. What are we even talking about right now?
What is a lead magnet?
Just like anyone running an online or offline business, you want to land more sales and convert leads to real deals. This whole process requires you to get the leads first, and that’s where you may want that ‘magnet’ to step into the game.
Breaking down the lead magnet is quite easy — it’s a free offer that your client can accept and give you his email and any kind of other additional information that you may need.
Expert tip: We understand that sometimes, having more information is the real deal. However, we strongly recommend you keeping it short. Otherwise, your users may quit and not follow the lead.
Among the most popular types of lead magnets, there are:

Signup offers
Freemium unlockers
Bonus content

Some people tend to call it a ‘bribe’ that you give out to your clients in exchange for his email or other required info. This doesn’t sound right to us. It’s more appropriate to call it a mutual

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