Increasingly, the boundaries of regular marketing and digital marketing are becoming blurred. The reason for this is that we live in an age where marketing almost necessarily requires the use of technology which, in turn, makes it digital marketing. There are some limited uses of marketing which are completely free of technology and certainly the ideas generation phase doesn’t necessarily have anything to do with technology. But, on the whole, marketing means digital marketing. And digital marketing means ‘martech’. Given how ubiquitous martech is now when it comes to marketing, optimizing the process of using it is now a vital and quite challenging aspect to the marketing field. The use of a martech stack is one of the best ways to integrate your marketing-oriented tech solutions but can get a little complex and, a relatively new idea at least in the collective conscious, it requires some real thought and effort to decipher the best policy for maximum productivity. So, without further ado, let’s take a look at how to achieve this.
Martech: What’s it all about?
Martech is a portmanteau which, broken apart, refers to ‘Marketing Technology’. In an ideological sense it refers to the increasingly important reliance on technology which has wormed its way into marketing. “Martech is a broad term which encompasses all sorts of different technological fields, from social media marketing, to software used to track marketing and marketing results”, explains Jean DeLuca, tech blogger at Paper Fellows. It has rapidly become a very important way to think about marketing particularly in connection with the next concept.
What Is A Technology Stack?
A technology stack refers to a ‘stack’, ‘pile’, ‘structure’ or ‘web’ of interconnected software and digital tools, very likely produced by a wide range of different companies and developers which, when combined, create a complete toolkit, as it were,

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