Digital transformation is more than just a buzzword; it is a critical process for businesses that want to keep pace with today’s mobile-first consumers. It is also non-negotiable, with the Digital Transformation 2018 report stating that 40% of organisations will no longer exist in 10 years if they fail to bring in new technologies to power digital transformation. One of the key enablers of digital transformation is cloud computing, the new normal for organisations large and small. The cloud lets organisations experiment and innovate cost-effectively, helping them move fast to gain competitive advantage and give customers the flexibility and choice they demand.
While demand for cloud computing is growing, even in government organisations and regulated industries, so too are the requirements that organisations place on their cloud partners. They are no longer looking for a technology partner for life; instead, they want the solutions and scalability that will help them adapt to the fast-changing needs of their customers.
A relationship of trust 
Cloud computing today delivers much more than virtual machines or virtual storage. It allows customers to move fast, operate more securely and save substantial costs while benefiting from scale and performance. Many cloud providers also deliver services that help organisations deliver on digital transformation projects, from analytics and artificial intelligence to security, virtual reality and application development.
However, the crux of an organisations relationship with its cloud provider is trust; when your business infrastructure lives in the cloud you need that cloud to be available and resilient.  This is why customers expect always-on uptime, world-class security and competitive pricing. This trust can be easily broken by issues including service disruptions, price hikes and security lapses. Should this occur, organisations want the option of walking away. Sadly, some cloud providers make this difficult with efforts to ‘lock-in’ customers.
Moving away from vendor lock-in
Before

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