Blockchain. It’s a concept that has a great deal to offer – including everything from giving logistics companies constant sight on the location of their supplies or ensuring that proper royalties are paid for music.
It feels like the possibilities are increasing all the time, and now it could even prove to be the catalyst for changing the recognised face of data storage. Typically, we think about storage as something that’s located on-premises, in the public cloud or in a colocation facility. But blockchain offers the prospect of creating a secure yet decentralised storage. It offers the chance for what could be defined as ‘a storage marketplace’.
An electrical grid, but for storage
Storage can easily become a source of real frustration for businesses, who often find there is never the right amount available for what they need. What’s ironic in these circumstances, is that whilst enterprises are continually caught trying to secure more capacity, storage providers and data centres are scratching their heads wondering what they’ll do with their own excessive space to fill. Thankfully virtualisation and storage enhancements have mitigated these issues to a certain extent, but spare capacity is still being wasted when it could be put to far better use.
The time has never been better to think differently. What if there was a way to allow organisations to buy and sell storage, in a fashion similar to a traditional marketplace? It could be likened to an electrical grid, where power companies buy and sell electricity to each other to match appropriate supply and demand. Shortfalls could be made up as well as monetising excess storage. The end user would still get the services they need, but it would easier to manage the storage.
Akin to the principles of an electrical grid, the marketplace for storage would operate with both storage

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