You always have an impact on people and the world around you, whether you pay attention to it or not. Ultimately, everyone is responsible for the impact they have and the impact they want to have. And the more senior you become as a leader, the more people you impact, and therefore the more responsibility you have for making sure you get it right. That’s how important your impact becomes.
To have impact is closely linked to the ability to influence. The difference between influence and impact, even if they overlap at times, can be described like this – “If you can influence you have an impact”. To influence someone is to make them take onboard our ideas, suggestions or directions. This can happen through logic, facts, behaviours, emotions and peer pressure – to mention a few. When you have influenced someone to take on a new thought, argument, action or behaviour, you have had an impact on them.
It’s HOW you do business that creates your impact
B2B: Business to Business.
B2C: Business to Consumer.
These are common ways of describing if a business is providing products and services to another business or directly to the consumer, the end user.
This is to some degree an important distinction as it impacts or even dictates how an organization is organised and how it needs to operate.
But ultimately all business is H2H – it’s Human to Human. It’s people who make decisions to buy or not buy, to stay loyal to a brand or not, to recommend a company or not.
We may for example think that we have a contract with an organization to deliver service, but that’s only part of the truth – it will always be people who decide to sign that contract or not. If that person or those people don’t have a great experience with us, they may

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