Artificial Intelligence (AI) is quickly growing in popularity and corporate use, with chatbots reaching the mainstream through companies like Casper with their Insomnobot 3000, and Tesla making self-driving cars a reality. AI functions by measuring scenarios it is programmed to analyse, which in turn obtains data that can be transformed into action. This is a simulation of human intelligence without the inherently human hurdles of emotion and fatigue. A major benefit of using AI for business is the ease at which an AI engine can constantly detect and analyse data without tiring. A multitude of companies is investing in AI including Amazon, Google, Microsoft, and IBM. Amazon has their voice-activated bot Alexa and opened up an AI supermarket called Amazon Go in Seattle, Google purchased AI startup Deep Mind, Microsoft Ventures launched an AI startup competition, and IBM has had their own interactive question answering computer system called Watson since 2010.
Companies working with both humans and AI such as Mighty AI, a Training Data as a Service company, and CloudMinds, a provider of cloud-based systems for AI bots, have honed in on these benefits of AI whilst acknowledging the importance of human supervision. Adjacent to their avid use of machine learning, both companies remain conscious of the human role in effectively programming AI and monitoring its accuracy. Mighty AI hires people to pinpoint content correctly and tag it accordingly, and from that, the machine learning technology is able to do the rest of the work. One of the individuals hired to carry out this task at Mighty AI explains her job as “teach[ing] machines to identify high heels on a photo” in a promotional video for the company. On their website CloudMinds explain that their employees “are vital to making the vision come alive”, and they “are world-class scientists, engineers,

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