The move to the cloud has brought about a revolution in the IT industry. A recent survey from IDG found that 73% of organisations have at least one application or a portion of their computing infrastructure in the cloud already, and that is expected to grow to 90% in 2019.[1] But the cloud isn’t necessarily a recipe for success. In fact, in many cases, the proliferation of multiple cloud applications for storage has provided IT teams with major headaches when it comes to data storage and management.
Mass data fragmentation a business threat
It’s an often-repeated mantra nowadays that companies are using data to ‘unlock’ value for business. Although data certainly can be valuable, it must be managed correctly or else it may just end up becoming a hindrance and an obstacle.
Unfortunately, data management is a bigger challenge than it seems on paper. We all know data is being created in volumes that are almost impossible to comprehend. 90% of all the data ever generated has been created in the past five years, and this number shows no sign of slowing down. But it’s not necessarily data growth that’s the only issue to keep in mind. A phenomenon called mass data fragmentation (a technical way of saying: “unstructured data that is scattered everywhere, in the cloud and on-premises) is the issue that seems to be wreaking havoc on businesses around the globe. With mass data fragmentation, massive volumes of what’s called secondary data are stored in a dizzying array of legacy infrastructure siloes that don’t integrate and are therefore incredibly challenging and costly to manage, burdening an already over-burdened IT staff. Instead of driving digital transformation, data that’s housed in this fashion becomes a hinderance to it.
In case you are wondering what secondary data is, it’s all the data that’s not considered

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