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Why travel brands shouldn’t forget about the role of the store

by GFK Insights | Jun 30, 2017 | Consumer Products

You may be forgiven for thinking that high street travel agencies are a bit of an anachronism in today’s world. After all, who would go to a retail outlet filled with paper brochures while a uniformed member of staff tapped your details into their computer, when it’s...

American Airlines Adopts Public Cloud Computing

by Cloud Musings | Jun 30, 2017 | Cloud Storage Technology

Did you know that the reservations systems of the biggest carriers mostly run on a specialized IBM operating system known as Transaction Processing Facility (TPF). Designed by IBM in the 1960’s it was designed to process a large numbers of transactions quickly....

Measuring technology addiction around the globe

by GFK Insights | Jun 29, 2017 | Consumer Products

Do you struggle to unplug from technology? Well you’re not alone, according to the results from our international online survey where a third of those polled (34%) firmly agree1 that they “find it difficult to take a break from technology (my mobile device, computer,...

Dads are shopping more and brands are important anchors

by GFK Insights | Jun 28, 2017 | Consumer Products

Dads are changing.  As more mothers have entered the workforce and become empowered outside of the home, dads have become more engaged with household chores like cooking, cleaning and grocery shopping.  These trends are not just born of necessity; in the US, Canada,...

3 main challenges for converting browsers into buyers

by GFK Insights | Jun 27, 2017 | Consumer Products

Imagine a potential customer is browsing in your store or on your website. They linger a little over one of your products and it’s clear that they’re interested. So how do you convert this browser into a buyer? There’s competition coming from every angle and consumer...

3 things Connected Consumers want from their smart home

by GFK Insights | Jun 26, 2017 | Consumer Products

Whether it’s smart speakers, thermostats or refrigerators, one thing is clear. The much hailed about ‘internet of things’ is slowly but certainly becoming a reality. The benefits are obvious for customers – smart homes represent the ultimate in convenience. Back in...

21 Experts Debunk a Radical Claim about Renewable Energy

by NEI Nuclear Notes | Jun 25, 2017 | Nuclear Energy

Energy experts are at war over a radical assertion that by mid-century the United States will be able to meet all its energy needs with wind, solar and hydro power.The claim was made in 2015 by four academic researchers, led by Mark Z. Jacobson, for the continental...

Optimize your retail environment: How to fill up shopping baskets and maximize sales

by GFK Insights | Jun 23, 2017 | Consumer Products

To truly conquer the connected shopper, you need to encourage your customers to buy as much as possible in one shopping journey. In today’s retail environment, shoppers are presented with overwhelming choice. Here’s how you can influence their decision-making to...

Get them out to the ball game: How brands can leverage the power of sports fans

by GFK Insights | Jun 21, 2017 | Consumer Products

As the summer of 2017 approaches in the US, there’s a veritable buffet for sports fans to enjoy. The Warriors and Penguins have been crowned champions but baseball, soccer, racing, golf and tennis now fill the schedule. I will be a part of the crowds this summer,...

Missing the Point about Pennsylvania’s Nuclear Plants

by NEI Nuclear Notes | Jun 21, 2017 | Nuclear Energy

A group that includes oil and gas companies in Pennsylvania released a study on Monday that argues that twenty years ago, planners underestimated the value of nuclear plants in the electricity market. According to the group, that means the state should now let the...

Improving customer loyalty and retail experience through mobile payments

by GFK Insights | Jun 19, 2017 | Consumer Products

Eight years ago, Starbucks developed its own app for mobile payments. Today, it’s still held up as the gold standard in the United States. In Asia’s rapidly developing market, where mobile payment is eight to nine years ahead of the West, things are quite different....

Fine-tune and optimize your cross-channel pricing for better brand positioning

by GFK Insights | Jun 16, 2017 | Consumer Products

Today’s Connected Consumers are increasingly price sensitive. According to our FutureBuy 2016 study, 58% of shoppers compare prices in different stores and more than a third (39%) use price comparison and discount websites. Consequently, promotional activity is...

3 easy ways to increase ecommerce sales through online product content

by GFK Insights | Jun 15, 2017 | Consumer Products

U.S. ecommerce sales grew almost 15% in Q1 2017 compared to one year ago as reported by Internet Retailer.  With the growth of these sales comes increasing expectations from purchasers.  A recent GfK FutureBuy study shows that 54% of consumers are now less loyal to...

How retailers can build customer loyalty – one good experience at a time

by GFK Insights | Jun 14, 2017 | Consumer Products

This post was co-authored by Heather Rakauskas. When asked to name their number-one challenge today, most retailers respond “improving customer loyalty”. At a time when online resources and ecommerce sites have placed shoppers firmly in control – able to find the best...

Managing price erosion in the omnichannel shopping environment

by GFK Insights | Jun 13, 2017 | Consumer Products

While eroding prices of technical consumer goods may excite the increasingly savvy and deal seeking Connected Consumer, they can be a big problem for product manufacturers and their retailers. Lower prices mean lower margins, and in today’s evolving omnichannel...

It starts with experience: How brands and consumers can become friends for life

by GFK Insights | Jun 9, 2017 | Consumer Products

Every brand wants to broaden its client base, but to achieve this is one of the biggest challenges facing marketers. The key to success lies in building a relationship between consumer and brand. From this strong foundation, you can increase penetration, but also...

TMI Cancer Study: Radiation, Health and Questionable Claims

by NEI Nuclear Notes | Jun 6, 2017 | Nuclear Energy

Researchers at the Penn State College of Medicine recently published a study claiming that analysis of thyroid tumors showed tissue differences, based on where the patient lived. People who lived near Three Mile Island at the time of the 1979 accident had tumors more...

ZDoggMD at the 14th Annual World Healthcare Congress – That’s Two G’s!

by The Health Care Blog | Jun 2, 2017 | Healthcare Technology

The 14th Annual World Healthcare Congress took place on April 30th through May 3rd in Washington, D.C. Mabel Jong (aka @MabelJong on Twitter) authored a number of interviews during the event – a total of 69 interviews based on my count of videos in the World...

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