Today, sales management is increasingly driven by promotions, product launches and seasonal sales activities. With shortening product life cycles and volatile consumer behavior, you must maximize sales during these key “moments of truth”. What does it take to succeed? Most importantly, you need to know what’s happening at the point-of-sale.
Tech manufacturers have been basing their strategic decisions on GfK’s POS Tracking for decades. But tactical sales management is different. To stay competitive and meet targets, sales, marketing and product teams need more frequent insights into sell-out performance to spot and act on opportunities and weaknesses. With the addition of our mobile app, weekly data will be an early warning system anywhere, anytime.
What difference can weekly POS data make for the business?
Let’s take a look at weekly POS in action.
1. Deep dive into sales week by week
With our monthly reporting you know what was sold, which channels performed best, how the competition is doing, and the bestsellers. However, by detecting under- and over-performing areas across all channels on a weekly basis, sales managers can take immediate corrective action to improve the efficiency of the salesforce or distribution network and negotiate with high-potential retailers.
2. Track price developments efficiently
Monthly average prices can be helpful when creating a pricing strategy, but of course prices fluctuate during a month. Tactical pricing decisions need continuous attention. How much will consumers pay for a product? Am I selling at the right price? Is my competitor’s pricing better than mine? Crucially, Pricing and Product Managers need to understand the maximum price achievable for a product depending on the stage in its lifecycle. Weekly sell-out data brings valuable insight into pricing decisions on sales performance.
3. Maximize the impact of marketing campaigns
Sales and Marketing Managers need to optimize their trade marketing spend. Regardless of the activity – price or in-store

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