In September 2020, we brought together nine experts from the fields of media, advertising, research, and data for our fourth annual GfK Roundtable debate. Their mission was to assess the impact of the ongoing COVID-19 pandemic on media and advertising. With consumers locked down in their own homes, and the coronavirus spreading across the globe, the media industry has proved to be invaluable for news and information as well as entertainment. In this session, we covered a wide range of topics, from the short-term to longer-term impacts of this monumental event.

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