by GFK Insights | Mar 10, 2020 | Consumer Products
Everyone is talking about the power of online video, and whether it’s BVOD, AVOD, SVOD or general video advertising across websites, apps and social feeds, advertisers must understand the benefits of each, and how to incorporate them into existing campaigns. So, in...
by GFK Insights | Mar 3, 2020 | Consumer Products
Last week, we discussed the impact of COVID-19 on the tech market and it was tempting to feel some sort of relief as promising news surface about Apple reopening 29 of their 42 Chinese stores, more and more recoveries from infections were being reported, new...
by GFK Insights | Feb 24, 2020 | Consumer Products
The epidemic of SARS-CoV-2, otherwise known as coronavirus (COVID-19), is already affecting retail and technology markets. The coronavirus impact on the tech market has already begun with major brands such as Apple and Nissan reporting knock-on effects due to their...
by GFK Insights | Feb 6, 2020 | Consumer Products
It’s not a surprise – for many retailers, their Christmas season performance is the decisive factor for the entire year’s financial success. This is particularly true for those selling tech and durable goods. While peak season sales embrace Black Friday, Cyber week,...
by GFK Insights | Dec 12, 2019 | Consumer Products
With every passing year, smart car technology becomes more of a deal-breaker with consumers. From safety features to voice technology, the options get more compelling – and non-vehicle digital tech keeps elevating car buyers’ expectations. If they can have it at their...
by GFK Insights | Dec 4, 2019 | Consumer Products
As the oldest members of this oft-discussed group prepare to turn 40, the future of Millennials will have a significant impact on the global marketplace. Although they haven’t suffered from a lack of media attention in the past decade, Millennials are worth another...
by GFK Insights | Nov 13, 2019 | Consumer Products
Seasonal promotions are one of the core reasons consumers make a purchase. The importance of good deals to consumers can be clearly seen in GfK’s weekly long-term sales trends for Technical Consumer Goods. GfK has found that about a quarter of cumulative global sales...
by GFK Insights | Nov 5, 2019 | Consumer Products
Digital devices offer new ways for audiences to engage with content. Latin Americans are using their laptops, mobiles and tablets to consume a wealth of online media from short clips, streamed music and radio, as well as TV and print content. In Mexico, mobile video...
by GFK Insights | Oct 16, 2019 | Consumer Products
One in every four US dollars spent on Technical Consumer Goods (TCG) today are for transactions made online, but it’s not a consistent global story of expansion. Therefore it’s time to rethink your global e-commerce strategy on a local level. The growth of online...
by GFK Insights | Oct 9, 2019 | Consumer Products
For advertisers, the changing media landscape means there are more ways to reach consumers with advertising than ever before, with a steady shift to online formats. At the same time, ad budgets have barely grown and development timelines have reduced. In this...
by GFK Insights | Sep 3, 2019 | Consumer Products
With an estimated value turnover of 140 billion USD in 2019 and projected robust growth, the video games industry has become a giant in the entertainment business. Gaming is about experiences. Experiences are for consumers. And in the world of gaming, “everybody can...
by GFK Insights | Aug 8, 2019 | Consumer Products
A well-established loyalty program has many advantages, among them is the ability to gather insights on shoppers in order to build meaningful relationships with them. But how much data do we really have? When shoppers register to a loyalty program, they might be asked...
by GFK Insights | Aug 5, 2019 | Consumer Products
Every eCommerce seller knows that when it comes to selling products online, content really is king. When consumers cannot hold a product in their hands, top-quality content can bridge the gap – through rich information, pictures, videos, and more. Optimizing online...
by GFK Insights | Jul 22, 2019 | Consumer Products
This blog is part of a webinar on the consumer purchase journey called The secret to winning in the online jungle. How does the consumer purchase journey really begin? There’s no doubt that online is the go-to channel for consumers when they are looking for a...
by GFK Insights | Jul 18, 2019 | Consumer Products
As the future of total media measurement is always a hotly debated topic, GfK invited industry experts to a roundtable discussion on how the landscape is changing. Participants included Google, Facebook, CIM (Belgium), UKOM (UK), CIMM (US), MMS (Sweden) and PMA...
by GFK Insights | Jul 1, 2019 | Consumer Products
Summer is upon us and the chance to enjoy a road trip with car technology glory is here. What are today’s consumers looking for when it comes to purchasing a new vehicle? Are car brands meeting their expectations? It had been a while since I bought my last car – and,...
by GFK Insights | Jun 17, 2019 | Consumer Products
The relationship between consumers and their health is transforming at an unprecedented speed. From athleisure and cannabis to plant-based burgers and in-mall fitness centers, the trend behind so many of today’s breakthrough consumer movements is wellness. Consumers...
by GFK Insights | Jun 13, 2019 | Consumer Products
“Artificial intelligence” and “augmented intelligence” may be the buzzwords of today, but there is still a lot of confusion about what they are, what they do, and how they differ from – and complement – each other. Here we explore their massive potential to...
by GFK Insights | Jun 11, 2019 | Consumer Products
In part one of this blog series, we identified two clashing trends when it comes to consumers purchasing domestic appliances: Sustainability and Performance. In this post, we’ll try to better understand the interaction of these two core trends and explore their impact...
by GFK Insights | Jun 3, 2019 | Consumer Products
What are really today’s consumer trends when purchasing Technical Consumer Goods (TCG) such as smartphones, computers, TVs or washing machines? Consumer attitudes observed by GfK Consumer Life® as well as the purchase behavior at retail POS provide us with solid...
by GFK Insights | May 29, 2019 | Consumer Products
At their best, market segmentations can serve as blueprints for brand strategy, messaging, and targeting – almost every aspect of a brand’s engagement with its customers. But as sources of data multiply exponentially, every market segmentation needs to work doubly...
by GFK Insights | May 22, 2019 | Consumer Products
Today, sales management is increasingly driven by promotions, product launches and seasonal sales activities. With shortening product life cycles and volatile consumer behavior, you must maximize sales during these key “moments of truth”. What does it take to succeed?...
by GFK Insights | May 13, 2019 | Consumer Products
The reckoning of the importance of ethics in tech and the need for new approaches to steer innovation in the right direction have been rapidly gathering steam, and not just among regulators. For example, last year saw the formation of the Center for Humane Technology,...
by GFK Insights | May 8, 2019 | Consumer Products
In our previous blog on retail trends & technologies, we discussed how retailers can adapt to intelligent retailing and increase their security in retail stores. In this post, we’ll cover how important it is to provide a connected customer experience and steps...
by GFK Insights | Apr 30, 2019 | Consumer Products
Brands want to know where, how, and why consumers make final purchase on products, so that they can make smart decisions about retailer partnerships, product selection and development, and marketing and promotions. Retailers, meanwhile, need to understand how they are...
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