5 tips to optimize your advertising ROI

If you know the viewing habits of your consumers, you can achieve higher ROI through advertising. The number of channels has exponentially multiplied and the shrinking budgets in a pandemic environment has put a lot of pressure on brand marketers to maximize ROI. As...

Rebuilding brands in the new abnormal

For years, consumers have been choosing brands for a range of reasons such as relevance, authenticity, status and reputation. More recently however, consumers are beginning to take interest in supporting brands that are purpose-driven and demonstrate ethical values...

4 futures for urban mobility post-lockdown

This is a follow-up of our previous blog on how urban mobility behavior has changed during lockdown. In this blog, we look at four possible scenarios of the future for urban mobility post-lockdown. Built around actual behavior, our scenarios combine MOTIONTAG’s...

Coronavirus impact on the tech market

The epidemic of SARS-CoV-2, otherwise known as coronavirus (COVID-19), is already affecting retail and technology markets. The coronavirus impact on the tech market has already begun with major brands such as Apple and Nissan reporting knock-on effects due to their...

4 facts you can’t ignore about Black Friday

Seasonal promotions are one of the core reasons consumers make a purchase. The importance of good deals to consumers can be clearly seen in GfK’s weekly long-term sales trends for Technical Consumer Goods. GfK has found that about a quarter of cumulative global sales...