by GFK Insights | Jul 27, 2018 | Consumer Products
We ran different ad tests during the World Cup, including using biometric testing on 21 ads. The ad that ‘won’, in terms of greatest subconscious and conscious audience response, was the Ladbrokes’s advertisement, which is driven by verbal and visual humour. But what...
by GFK Insights | Jul 23, 2018 | Consumer Products
We ran a test recently on some ads that were airing in the UK during the World Cup, all from the same product category (consumer electronics). Some of the advertisers were official World Cup sponsors; others had an alternative football sponsorship association – and we...
by GFK Insights | Jul 17, 2018 | Consumer Products
Promotional events change traditional seasonality and strongly concentrate sales Promotional events are gaining more and more importance across the whole world – and Latin American tech markets are among those showing the strongest impact. These events are changing...
by GFK Insights | Jul 12, 2018 | Consumer Products
The secret to choosing an online pricing tool that delivers real value We are inundated with tech solutions for our daily lives that are fast, easy to use and help to reduce time spent on the mundane. Having used pricing tools for over 10 years, it has always been an...
by GFK Insights | Jun 25, 2018 | Consumer Products
With summer fast approaching – yes, it officially started on June 21st – Americans once again will be vacationing in record numbers. Recent forecasts estimate that over 246 million passengers will fly domestically between June and August (which averages to over 2.5...
by GFK Insights | Jun 15, 2018 | Consumer Products
A major sporting event offers a fantastic opportunity for manufacturers and retailers to take advantage of an increase in Television viewing and general spending amongst fans. No other event offers a greater opportunity than the FIFA football world cup. The ‘World...
by GFK Insights | Jun 5, 2018 | Consumer Products
The rapid evolution of technology combined with fast-changing consumer behavior means consumers, not retailers or manufacturers, are the driving force in today’s economy. They create the appetite for products, and shop for them using the very latest tech, making the...
by GFK Insights | Jun 5, 2018 | Consumer Products
There is no doubt we are in the midst of a fourth industrial revolution – one in which digital technology is more than just an accessory. We are past simply talking about the internet as a business enabler; instead, we are seeing the lines between the physical,...
by GFK Insights | May 22, 2018 | Consumer Products
A fresh angle on customer centricity… featuring empathy and deep understanding. At Intellus in Philadelphia this May, the PMRG and PBIRG attendees focused almost exclusively on patients, offering an even deeper understanding of patients’ needs, their varied contexts...
by GFK Insights | May 17, 2018 | Consumer Products
UK radio reached a significant milestone on 17 May 2018 when the RAJAR Q1 2018 listening figures were published. For the first time, over half (51%) of all weekly radio listening was via a digital platform, such as DAB (Digital Audio Broadcasting), online or through...
by GFK Insights | May 15, 2018 | Consumer Products
“That was close… watch out!” That was my husband, his eyes fixated on his 32-inch UHD monitor as he coordinated with his squad mates over the microphone-equipped headset to escape death in the massively popular online game Fortnite. The excitement over live actions...
by GFK Insights | May 9, 2018 | Consumer Products
Smartphone shopping in Indonesia Indonesia is a growing market, which offers huge opportunities for consumer brands, tech and media companies. With over 250 million inhabitants, it is the world’s fourth most populous country and has millions of people rising into the...
by GFK Insights | May 8, 2018 | Consumer Products
Patient Centricity is not new…but with so many willing partners for pharma, who is the right one to help leverage the full power of patient centricity? At eyeforpharma in Philadelphia this April, the theme was “Know your patient. Deliver real value.” The concept of...
by GFK Insights | Apr 16, 2018 | Consumer Products
I had two friends who posted on Facebook recently within hours of each other. One had spent the day at a theme park with her family, all of whom left their phones “in the car ON purpose. Best way to enjoy the day together!” The other had been sharing many stunning...
by GFK Insights | Apr 16, 2018 | Consumer Products
Pricing for pharmaceuticals has never been more complex, and establishing optimal pricing across key strategic markets, with different evidentiary requirements, standards of care, comparator prices and assessment processes, poses enormous challenges for the industry....
by GFK Insights | Apr 13, 2018 | Consumer Products
Until now, understanding the mindset of the Over-the-counter (OTC) consumer, given the wealth of information and multiple touchpoints they encounter in every digital environment, was complex and hard to unravel. But it’s the essence of determining what impacts a...
by GFK Insights | Apr 9, 2018 | Consumer Products
In recent weeks, teens and even tweens have grabbed the nation’s attention with their relentless focus on effecting meaningful change on school safety and gun control laws. When discussing these young people, media and politicians have struggled with what to label...
by GFK Insights | Mar 23, 2018 | Consumer Products
All players in the healthcare market understand that the old model of the pharmaceutical industry, which has traditionally focused on developing molecules and promoting new drugs with the support of teams of sales representatives, will no longer be tenable in the near...
by GFK Insights | Mar 22, 2018 | Consumer Products
Is pharma ready for disruption? Pharma certainly is one of the biggest candidates for a major disruption, which has already taken place in many other industries. Thus, attendees arrived at eyeforpharma with high expectations to find out about the status of the...
by GFK Insights | Mar 16, 2018 | Consumer Products
We all know them: people who we instinctively feel we can turn to for advice on a particular topic, or in some cases pretty much any topic. We trust them, we value their advice and we’re likely to act on their recommendations. In a world where consumers are more able...
by GFK Insights | Feb 26, 2018 | Consumer Products
I was born in 1981, after the malaise of the 70’s that produced Gen X, but before the tech boom of the early 90’s that shaped Millennials. Marketers would consider me the M-word, but I never really felt all too Millennial. So I finally felt like I had a generational...
by GFK Insights | Feb 23, 2018 | Consumer Products
Learnings from GfK Russia’s Foresight Session in Moscow In January, GfK Russia organized a foresight session for clients and members of the healthcare research department. Its focus was the exploration of new trends in both the healthcare market in general and in the...
by GFK Insights | Feb 7, 2018 | Consumer Products
As the old saying goes: making predictions is always difficult, especially about the future. However, here is a given: there will be a lot more discussion about blockchain over the coming year. So many people have different views on how blockchain will affect the...
by GFK Insights | Feb 1, 2018 | Consumer Products
Winter has come for American sports fans in the best possible way, as this Sunday’s Super Bowl will be followed by two weeks of Olympic competition. I know I am not the only one eagerly awaiting live curling in the pre-dawn hours. Yet, as viewing habits change, more...
by GFK Insights | Jan 31, 2018 | Consumer Products
We’re underway with 2018 and if you’re at all interested in tech, you’ve probably already read about the latest developments in the market. However, you might want to take a look at what we have in stall for you. Using our world-renowned point of sales insights, we‘ve...
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