The future of media currencies one year on

Last year we consulted various stakeholders across the media industry on what the future of media currency would look like in 5 years’ time1. You can read our white paper here but to summarise we outlined three possible scenarios for the future: Technological...

Driving Gen Z

Turn back the clock a handful of years and you’ll find automotive strategists bearish that Millennials’ lack of interest in vehicle ownership will usher in the slow, but inevitable, decline of the car industry. Yet, today, 29% of new vehicles are already being bought...

What drives price movements of tech devices?

It is a common assumption among consumers that the retail price of flagship tech devices and features will gradually drop over time. Moreover, it is often assumed that the release of new models accelerates the price decline for the, now obsolete, previous models. That...

Redefining forecasting

The rapid evolution of technology combined with fast-changing consumer behavior means consumers, not retailers or manufacturers, are the driving force in today’s economy. They create the appetite for products, and shop for them using the very latest tech, making the...