by GFK Insights | Oct 7, 2021 | Consumer Products
Are you a truly authentic brand? Authentic brand-building means you need to look at your messaging, your values, your supply chain, and the way you treat your employees and ask: Are our words and actions in alignment? View Entire Article on...
by GFK Insights | Sep 27, 2021 | Consumer Products
Along with consumer changes when COVID-19 hit, most of our 8,500+ employees pivoted to working from home (WFH) – and many of us continue to do so even today. Interacting with clients, interviewing job applicants, hosting events, and socializing have largely gone...
by GFK Insights | Sep 8, 2021 | Consumer Products
Round-the-clock connectivity, the penetration of mobile devices, and the roll-out of 5G mean the virtual and real worlds are becoming increasingly entwined. Smartphone apps have replaced a host of tangible devices, from cameras to blood pressure monitors. And the...
by GFK Insights | Sep 2, 2021 | Consumer Products
The smart home devices sector boomed in the second half of 2020 as consumers settled into life at home, focusing on purchases that made their extended time at home convenient, comfortable, and enjoyable. Here we explore the smart home devices trends that will shape...
by GFK Insights | Aug 30, 2021 | Consumer Products
The pandemic triggered huge shifts in consumer behavior, changing the way people live, work and interact, as well as bringing personal health and hygiene to the forefront of our minds. Home appliances in 2020-2021 have helped us turn our homes into places of work,...
by GFK Insights | Aug 27, 2021 | Consumer Products
The COVID-19 pandemic has made an impact on the future of smart home devices which sparked rapid adoption of smart products as consumers transform their living spaces into places of work, learning, and leisure. In fact, within the EU7 countries of Belgium, France,...
by GFK Insights | Aug 19, 2021 | Consumer Products
COVID-19 has enhanced our focus towards digital health trends, accelerating the already flourishing connected health device market, which is expected to reach $44.2bn by 2024.1 Consumers across demographics are turning to wearable devices and biometric trackers so...
by GFK Insights | Aug 5, 2021 | Consumer Products
Consumer concern about the environment is growing, with topics such as climate change and plastic waste dominating headlines. Indeed, data from our GfK What’s Next 4 Consumers survey shows that 69% of Americans are seeing more news stories about the environment today...
by GFK Insights | Aug 3, 2021 | Consumer Products
Transitioning to a more circular business model could not only help you drastically to reduce your own environmental impact, but it could also empower your customers to play the active role that they increasingly crave – thereby increasing the attraction they feel...
by GFK Insights | Jul 30, 2021 | Consumer Products
Artificial intelligence (AI) helps businesses find the competitive edge they’re seeking by extracting more value from data. By unifying and structuring this information across operations, AI has the power to embed innovation at the very heart of the business. In this...
by GFK Insights | Jul 29, 2021 | Consumer Products
Sales of Technical Consumer Goods (TCG) are currently enjoying a surge. At the same time, the market is experiencing rising prices and supply chain challenges. So how are distributors, retailers and resellers responding as they plan for the second half of the year?...
by GFK Insights | Jul 28, 2021 | Consumer Products
During the COVID-19 pandemic, consumers across the globe have been forced indoors, vastly increasing the amount of time spent at home. Indeed, the home has become the new headquarters, facilitating everything from work to workouts. As a result, consumers are bringing...
by GFK Insights | Jul 23, 2021 | Consumer Products
Artificial Intelligence (AI) is already providing a return on investment for many brands, with more than 80% of decision-makers surveyed for the 2020 Global Growth Index reporting that AI insights delivered business value in two years or less, and around 90%...
by GFK Insights | Jul 22, 2021 | Consumer Products
Editor’s Note: This blog post has been updated and was originally published in April 2020. View Entire Article on GFK.com
by GFK Insights | Jul 21, 2021 | Consumer Products
In times of great need and uncertainty, consumers expect more from brands, and may be quick to judge those that fall short. How can brands deepen their value to consumers? Many marketers, brand managers, and others are asking this question every day, searching for...
by GFK Insights | Jun 16, 2021 | Consumer Products
Actions speak louder than words – both in real life and in the world of consumer data. That’s the prevailing wisdom, anyway. But, while point-of-sale (POS) data is the ultimate measure of consumer demand, it does not always reflect the complex picture of a shopper’s...
by GFK Insights | May 18, 2021 | Consumer Products
Artificial Intelligence makes thousands of small decisions about you every day. It suggests news articles you might like to read. When you’re typing a report, AI autocorrects your spelling mistakes. It transcribes your voice to text. It can now even help with the...
by GFK Insights | May 11, 2021 | Consumer Products
We are in year two of the biggest pandemic in living memory. It took just a few weeks for lockdowns and other restrictions to change our lives beyond recognition. View Entire Article on...
by GFK Insights | Mar 4, 2021 | Consumer Products
The new EU energy label system is hitting the home appliances markets now – changing the scale back to A-G and getting rid of A+(+)(+) ratings. But more importantly, the concept of energy efficiency has a very different position in consumers’ minds in 2021 compared to...
by GFK Insights | Feb 3, 2021 | Consumer Products
In September 2020, we brought together nine experts from the fields of media, advertising, research, and data for our fourth annual GfK Roundtable debate. Their mission was to assess the impact of the ongoing COVID-19 pandemic on media and advertising. With consumers...
by GFK Insights | Dec 1, 2020 | Consumer Products
If you know the viewing habits of your consumers, you can achieve higher ROI through advertising. The number of channels has exponentially multiplied and the shrinking budgets in a pandemic environment has put a lot of pressure on brand marketers to maximize ROI. As...
by GFK Insights | Nov 30, 2020 | Consumer Products
Brand performance tracking is taking a more tangible direction with the focus on how much your brand contributes to sales or generates a price premium. Tracking brand performance is not an end in itself; its purpose is to generate tangible value for the company....
by GFK Insights | Nov 23, 2020 | Consumer Products
If you know the future impact of your marketing mix, you can have greater impact using less. The latest findings from GfK survey Branding and Marketing in the New Abnormal reveal that a whopping 83% brand marketers run some form of marketing measurement. However, the...
by GFK Insights | Nov 11, 2020 | Consumer Products
As businesses continue to grapple with the coronavirus crisis, brands and marketers have entered a brave world of the new abnormal. This has forced marketers to shift marketing KPIs, re-assess priorities, and shrink budgets. Before COVID-19, driving sales was...
by GFK Insights | Nov 4, 2020 | Consumer Products
Demystify your lost shoppers by understanding who they are, why they chose another brand or retailer, and how to win them back in the future. Being a mind reader would make life a lot easier. Just imagine knowing what was going through someone’s head in the days,...
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