by GFK Insights | Nov 13, 2019 | Consumer Products
Seasonal promotions are one of the core reasons consumers make a purchase. The importance of good deals to consumers can be clearly seen in GfK’s weekly long-term sales trends for Technical Consumer Goods. GfK has found that about a quarter of cumulative global sales...
by GFK Insights | Nov 5, 2019 | Consumer Products
Digital devices offer new ways for audiences to engage with content. Latin Americans are using their laptops, mobiles and tablets to consume a wealth of online media from short clips, streamed music and radio, as well as TV and print content. In Mexico, mobile video...
by GFK Insights | Oct 16, 2019 | Consumer Products
One in every four US dollars spent on Technical Consumer Goods (TCG) today are for transactions made online, but it’s not a consistent global story of expansion. Therefore it’s time to rethink if your global e-commerce strategy on a local level. The growth of online...
by GFK Insights | Oct 9, 2019 | Consumer Products
For advertisers, the changing media landscape means there are more ways to reach consumers with advertising than ever before, with a steady shift to online formats. At the same time, ad budgets have barely grown and development timelines have reduced. In this...
by GFK Insights | Sep 3, 2019 | Consumer Products
With an estimated value turnover of 140 billion USD in 2019 and projected robust growth, the video games industry has become a giant in the entertainment business. Gaming is about experiences. Experiences are for consumers. And in the world of gaming, “everybody can...
by GFK Insights | Aug 8, 2019 | Consumer Products
A well-established loyalty program has many advantages, among them is the ability to gather insights on shoppers in order to build meaningful relationships with them. But how much data do we really have? When shoppers register to a loyalty program, they might be asked...
by GFK Insights | Aug 5, 2019 | Consumer Products
Every eCommerce seller knows that when it comes to selling products online, content really is king. When consumers cannot hold a product in their hands, top-quality content can bridge the gap – through rich information, pictures, videos, and more. Optimizing online...
by GFK Insights | Jul 22, 2019 | Consumer Products
This blog is part of a webinar on the consumer purchase journey called The secret to winning in the online jungle. How does the consumer purchase journey really begin? There’s no doubt that online is the go-to channel for consumers when they are looking for a...
by GFK Insights | Jul 18, 2019 | Consumer Products
As the future of total media measurement is always a hotly debated topic, GfK invited industry experts to a roundtable discussion on how the landscape is changing. Participants included Google, Facebook, CIM (Belgium), UKOM (UK), CIMM (US), MMS (Sweden) and PMA...
by GFK Insights | Jul 1, 2019 | Consumer Products
Summer is upon us and the chance to enjoy a road trip with car technology glory is here. What are today’s consumers looking for when it comes to purchasing a new vehicle? Are car brands meeting their expectations? It had been a while since I bought my last car – and,...
by GFK Insights | Jun 17, 2019 | Consumer Products
The relationship between consumers and their health is transforming at an unprecedented speed. From athleisure and cannabis to plant-based burgers and in-mall fitness centers, the trend behind so many of today’s breakthrough consumer movements is wellness. Consumers...
by GFK Insights | Jun 13, 2019 | Consumer Products
“Artificial intelligence” and “augmented intelligence” may be the buzzwords of today, but there is still a lot of confusion about what they are, what they do, and how they differ from – and complement – each other. Here we explore their massive potential to...
by GFK Insights | Jun 11, 2019 | Consumer Products
In part one of this blog series, we identified two clashing trends when it comes to consumers purchasing domestic appliances: Sustainability and Performance. In this post, we’ll try to better understand the interaction of these two core trends and explore their impact...
by GFK Insights | Jun 3, 2019 | Consumer Products
What are really today’s consumer trends when purchasing Technical Consumer Goods (TCG) such as smartphones, computers, TVs or washing machines? Consumer attitudes observed by GfK Consumer Life® as well as the purchase behavior at retail POS provide us with solid...
by GFK Insights | May 29, 2019 | Consumer Products
At their best, market segmentations can serve as blueprints for brand strategy, messaging, and targeting – almost every aspect of a brand’s engagement with its customers. But as sources of data multiply exponentially, every market segmentation needs to work doubly...
by GFK Insights | May 22, 2019 | Consumer Products
Today, sales management is increasingly driven by promotions, product launches and seasonal sales activities. With shortening product life cycles and volatile consumer behavior, you must maximize sales during these key “moments of truth”. What does it take to succeed?...
by GFK Insights | May 13, 2019 | Consumer Products
The reckoning of the importance of ethics in tech and the need for new approaches to steer innovation in the right direction have been rapidly gathering steam, and not just among regulators. For example, last year saw the formation of the Center for Humane Technology,...
by GFK Insights | May 8, 2019 | Consumer Products
In our previous blog on retail trends & technologies, we discussed how retailers can adapt to intelligent retailing and increase their security in retail stores. In this post, we’ll cover how important it is to provide a connected customer experience and steps...
by GFK Insights | Apr 30, 2019 | Consumer Products
Brands want to know where, how, and why consumers make final purchase on products, so that they can make smart decisions about retailer partnerships, product selection and development, and marketing and promotions. Retailers, meanwhile, need to understand how they are...
by GFK Insights | Apr 23, 2019 | Consumer Products
My previous post looked at the purchase triggers in India’s television sector as an example of the insights brands can get from our Consumer Journey module of the Consumer Insights Engine. In this post, we’ll look at how the solution can give brands accurate,...
by GFK Insights | Apr 23, 2019 | Consumer Products
We have been hearing about digitization and the impact it might have on value chain for quite some time. But now in addition to theoretical analysis, we also see lot of commercial products and solutions surfacing at retail events which are the significant steps to...
by GFK Insights | Apr 17, 2019 | Consumer Products
What is POS? Point of Sales (POS) data tells you what consumers buy as well as when and where they make their purchase. When you calibrate this data with actionable consumer insights, you can maximize its potential in the consumer journey by understanding who the...
by GFK Insights | Apr 16, 2019 | Consumer Products
Key Account Data enhances POS reporting We recently announced a partnership with the Media-Saturn-Holding (MSH) to integrate their sell-out data into our Point of Sales (POS) reporting for all 14 countries in which they operate. This is a significant enhancement to...
by GFK Insights | Mar 19, 2019 | Consumer Products
Even though we are still kicking off the year, we’re also winding down the latest round of “must-watch” TV programming that comes early in the year (e.g. Super Bowl, Oscars) – and it is a good time as any to assess the latest consumer attitudes & behaviors towards...
by GFK Insights | Jan 25, 2019 | Consumer Products
You just could not miss it at CES 2019. As the monorail snaked its way north towards the Las Vegas Convention Center, there it was. The Apple advertisement, “What happens on your iPhone stays on your iPhone”. A lot has already been written about this advertisement –...
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