by GFK Insights | Jul 23, 2021 | Consumer Products
Artificial Intelligence (AI) is already providing a return on investment for many brands, with more than 80% of decision-makers surveyed for the 2020 Global Growth Index reporting that AI insights delivered business value in two years or less, and around 90%...
by GFK Insights | Jul 22, 2021 | Consumer Products
Editor’s Note: This blog post has been updated and was originally published in April 2020. View Entire Article on GFK.com
by GFK Insights | Jul 21, 2021 | Consumer Products
In times of great need and uncertainty, consumers expect more from brands, and may be quick to judge those that fall short. How can brands deepen their value to consumers? Many marketers, brand managers, and others are asking this question every day, searching for...
by GFK Insights | Jun 16, 2021 | Consumer Products
Actions speak louder than words – both in real life and in the world of consumer data. That’s the prevailing wisdom, anyway. But, while point-of-sale (POS) data is the ultimate measure of consumer demand, it does not always reflect the complex picture of a shopper’s...
by GFK Insights | May 18, 2021 | Consumer Products
Artificial Intelligence makes thousands of small decisions about you every day. It suggests news articles you might like to read. When you’re typing a report, AI autocorrects your spelling mistakes. It transcribes your voice to text. It can now even help with the...
by GFK Insights | May 11, 2021 | Consumer Products
We are in year two of the biggest pandemic in living memory. It took just a few weeks for lockdowns and other restrictions to change our lives beyond recognition. View Entire Article on...
by GFK Insights | Mar 4, 2021 | Consumer Products
The new EU energy label system is hitting the home appliances markets now – changing the scale back to A-G and getting rid of A+(+)(+) ratings. But more importantly, the concept of energy efficiency has a very different position in consumers’ minds in 2021 compared to...
by GFK Insights | Feb 3, 2021 | Consumer Products
In September 2020, we brought together nine experts from the fields of media, advertising, research, and data for our fourth annual GfK Roundtable debate. Their mission was to assess the impact of the ongoing COVID-19 pandemic on media and advertising. With consumers...
by GFK Insights | Dec 1, 2020 | Consumer Products
If you know the viewing habits of your consumers, you can achieve higher ROI through advertising. The number of channels has exponentially multiplied and the shrinking budgets in a pandemic environment has put a lot of pressure on brand marketers to maximize ROI. As...
by GFK Insights | Nov 30, 2020 | Consumer Products
Brand performance tracking is taking a more tangible direction with the focus on how much your brand contributes to sales or generates a price premium. Tracking brand performance is not an end in itself; its purpose is to generate tangible value for the company....
by GFK Insights | Nov 23, 2020 | Consumer Products
If you know the future impact of your marketing mix, you can have greater impact using less. The latest findings from GfK survey Branding and Marketing in the New Abnormal reveal that a whopping 83% brand marketers run some form of marketing measurement. However, the...
by GFK Insights | Nov 11, 2020 | Consumer Products
As businesses continue to grapple with the coronavirus crisis, brands and marketers have entered a brave world of the new abnormal. This has forced marketers to shift marketing KPIs, re-assess priorities, and shrink budgets. Before COVID-19, driving sales was...
by GFK Insights | Nov 4, 2020 | Consumer Products
Demystify your lost shoppers by understanding who they are, why they chose another brand or retailer, and how to win them back in the future. Being a mind reader would make life a lot easier. Just imagine knowing what was going through someone’s head in the days,...
by GFK Insights | Oct 27, 2020 | Consumer Products
Think back to just before the crisis. Economists were already talking about a potential recession. There was plenty to be concerned about – Brexit, various trade wars, a slowing global GDP. Then came COVID-19. The world went into lockdown, accelerating already...
by GFK Insights | Oct 13, 2020 | Consumer Products
Since the COVID-19 outbreak, consumer optimism globally remains muted as most are concerned about their countries’ economic outlook and their job security. The pandemic has caused permanent shifts in behavior with the way consumers think, shop and purchase. Based on...
by GFK Insights | Oct 12, 2020 | Consumer Products
For years, consumers have been choosing brands for a range of reasons such as relevance, authenticity, status and reputation. More recently however, consumers are beginning to take interest in supporting brands that are purpose-driven and demonstrate ethical values...
by GFK Insights | May 4, 2020 | Consumer Products
This is a follow-up of our previous blog on how urban mobility behavior has changed during lockdown. In this blog, we look at four possible scenarios of the future for urban mobility post-lockdown. Built around actual behavior, our scenarios combine MOTIONTAG’s...
by GFK Insights | Apr 27, 2020 | Consumer Products
Love them or hate them, you can’t ignore loyalty cards, but just how widespread is their use across Europe, and what innovations are shaking up the existing schemes? In our whitepaper Keeping Shoppers Loyal – An inventory of FMCG loyalty card programs in Europe, we...
by GFK Insights | Apr 20, 2020 | Consumer Products
In this series of blogs, we have teamed up with MOTIONTAG and leading industry experts to help cities understand the new realities and opportunities in urban mobility after lockdown. This first blog looks at what is currently happening and in our second blog, we’ll...
by GFK Insights | Apr 7, 2020 | Consumer Products
Not to make light of a very serious situation, but I got an email the other day from my sister who teaches in the New York City school district: “Yeah! I am an online classroom teacher! Just heard the platform crashed. Oh, well. At least I changed out of my PJs into...
by GFK Insights | Mar 10, 2020 | Consumer Products
Everyone is talking about the power of online video, and whether it’s BVOD, AVOD, SVOD or general video advertising across websites, apps and social feeds, advertisers must understand the benefits of each, and how to incorporate them into existing campaigns. So, in...
by GFK Insights | Mar 3, 2020 | Consumer Products
Last week, we discussed the impact of COVID-19 on the tech market and it was tempting to feel some sort of relief as promising news surface about Apple reopening 29 of their 42 Chinese stores, more and more recoveries from infections were being reported, new...
by GFK Insights | Feb 24, 2020 | Consumer Products
The epidemic of SARS-CoV-2, otherwise known as coronavirus (COVID-19), is already affecting retail and technology markets. The coronavirus impact on the tech market has already begun with major brands such as Apple and Nissan reporting knock-on effects due to their...
by GFK Insights | Feb 6, 2020 | Consumer Products
It’s not a surprise – for many retailers, their Christmas season performance is the decisive factor for the entire year’s financial success. This is particularly true for those selling tech and durable goods. While peak season sales embrace Black Friday, Cyber week,...
by GFK Insights | Dec 12, 2019 | Consumer Products
With every passing year, smart car technology becomes more of a deal-breaker with consumers. From safety features to voice technology, the options get more compelling – and non-vehicle digital tech keeps elevating car buyers’ expectations. If they can have it at their...
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