by GFK Insights | May 11, 2021 | Consumer Products
We are in year two of the biggest pandemic in living memory. It took just a few weeks for lockdowns and other restrictions to change our lives beyond recognition. View Entire Article on...
by GFK Insights | Mar 4, 2021 | Consumer Products
The new EU energy label system is hitting the home appliances markets now – changing the scale back to A-G and getting rid of A+(+)(+) ratings. But more importantly, the concept of energy efficiency has a very different position in consumers’ minds in 2021 compared to...
by GFK Insights | Feb 3, 2021 | Consumer Products
In September 2020, we brought together nine experts from the fields of media, advertising, research, and data for our fourth annual GfK Roundtable debate. Their mission was to assess the impact of the ongoing COVID-19 pandemic on media and advertising. With consumers...
by GFK Insights | Dec 1, 2020 | Consumer Products
If you know the viewing habits of your consumers, you can achieve higher ROI through advertising. The number of channels has exponentially multiplied and the shrinking budgets in a pandemic environment has put a lot of pressure on brand marketers to maximize ROI. As...
by GFK Insights | Nov 30, 2020 | Consumer Products
Brand performance tracking is taking a more tangible direction with the focus on how much your brand contributes to sales or generates a price premium. Tracking brand performance is not an end in itself; its purpose is to generate tangible value for the company....
by GFK Insights | Nov 23, 2020 | Consumer Products
If you know the future impact of your marketing mix, you can have greater impact using less. The latest findings from GfK survey Branding and Marketing in the New Abnormal reveal that a whopping 83% brand marketers run some form of marketing measurement. However, the...
by GFK Insights | Nov 11, 2020 | Consumer Products
As businesses continue to grapple with the coronavirus crisis, brands and marketers have entered a brave world of the new abnormal. This has forced marketers to shift marketing KPIs, re-assess priorities, and shrink budgets. Before COVID-19, driving sales was...
by GFK Insights | Nov 4, 2020 | Consumer Products
Demystify your lost shoppers by understanding who they are, why they chose another brand or retailer, and how to win them back in the future. Being a mind reader would make life a lot easier. Just imagine knowing what was going through someone’s head in the days,...
by GFK Insights | Oct 27, 2020 | Consumer Products
Think back to just before the crisis. Economists were already talking about a potential recession. There was plenty to be concerned about – Brexit, various trade wars, a slowing global GDP. Then came COVID-19. The world went into lockdown, accelerating already...
by GFK Insights | Oct 13, 2020 | Consumer Products
Since the COVID-19 outbreak, consumer optimism globally remains muted as most are concerned about their countries’ economic outlook and their job security. The pandemic has caused permanent shifts in behavior with the way consumers think, shop and purchase. Based on...
by GFK Insights | Oct 12, 2020 | Consumer Products
For years, consumers have been choosing brands for a range of reasons such as relevance, authenticity, status and reputation. More recently however, consumers are beginning to take interest in supporting brands that are purpose-driven and demonstrate ethical values...
by GFK Insights | May 4, 2020 | Consumer Products
This is a follow-up of our previous blog on how urban mobility behavior has changed during lockdown. In this blog, we look at four possible scenarios of the future for urban mobility post-lockdown. Built around actual behavior, our scenarios combine MOTIONTAG’s...
by GFK Insights | Apr 27, 2020 | Consumer Products
Love them or hate them, you can’t ignore loyalty cards, but just how widespread is their use across Europe, and what innovations are shaking up the existing schemes? In our whitepaper Keeping Shoppers Loyal – An inventory of FMCG loyalty card programs in Europe, we...
by GFK Insights | Apr 20, 2020 | Consumer Products
In this series of blogs, we have teamed up with MOTIONTAG and leading industry experts to help cities understand the new realities and opportunities in urban mobility after lockdown. This first blog looks at what is currently happening and in our second blog, we’ll...
by GFK Insights | Apr 7, 2020 | Consumer Products
Not to make light of a very serious situation, but I got an email the other day from my sister who teaches in the New York City school district: “Yeah! I am an online classroom teacher! Just heard the platform crashed. Oh, well. At least I changed out of my PJs into...
by GFK Insights | Mar 10, 2020 | Consumer Products
Everyone is talking about the power of online video, and whether it’s BVOD, AVOD, SVOD or general video advertising across websites, apps and social feeds, advertisers must understand the benefits of each, and how to incorporate them into existing campaigns. So, in...
by GFK Insights | Mar 3, 2020 | Consumer Products
Last week, we discussed the impact of COVID-19 on the tech market and it was tempting to feel some sort of relief as promising news surface about Apple reopening 29 of their 42 Chinese stores, more and more recoveries from infections were being reported, new...
by GFK Insights | Feb 24, 2020 | Consumer Products
The epidemic of SARS-CoV-2, otherwise known as coronavirus (COVID-19), is already affecting retail and technology markets. The coronavirus impact on the tech market has already begun with major brands such as Apple and Nissan reporting knock-on effects due to their...
by GFK Insights | Feb 6, 2020 | Consumer Products
It’s not a surprise – for many retailers, their Christmas season performance is the decisive factor for the entire year’s financial success. This is particularly true for those selling tech and durable goods. While peak season sales embrace Black Friday, Cyber week,...
by GFK Insights | Dec 12, 2019 | Consumer Products
With every passing year, smart car technology becomes more of a deal-breaker with consumers. From safety features to voice technology, the options get more compelling – and non-vehicle digital tech keeps elevating car buyers’ expectations. If they can have it at their...
by GFK Insights | Dec 4, 2019 | Consumer Products
As the oldest members of this oft-discussed group prepare to turn 40, the future of Millennials will have a significant impact on the global marketplace. Although they haven’t suffered from a lack of media attention in the past decade, Millennials are worth another...
by GFK Insights | Nov 13, 2019 | Consumer Products
Seasonal promotions are one of the core reasons consumers make a purchase. The importance of good deals to consumers can be clearly seen in GfK’s weekly long-term sales trends for Technical Consumer Goods. GfK has found that about a quarter of cumulative global sales...
by GFK Insights | Nov 5, 2019 | Consumer Products
Digital devices offer new ways for audiences to engage with content. Latin Americans are using their laptops, mobiles and tablets to consume a wealth of online media from short clips, streamed music and radio, as well as TV and print content. In Mexico, mobile video...
by GFK Insights | Oct 16, 2019 | Consumer Products
One in every four US dollars spent on Technical Consumer Goods (TCG) today are for transactions made online, but it’s not a consistent global story of expansion. Therefore it’s time to rethink your global e-commerce strategy on a local level. The growth of online...
by GFK Insights | Oct 9, 2019 | Consumer Products
For advertisers, the changing media landscape means there are more ways to reach consumers with advertising than ever before, with a steady shift to online formats. At the same time, ad budgets have barely grown and development timelines have reduced. In this...
Recent Comments