by GFK Insights | Nov 28, 2018 | Consumer Products
Understand the four key phases of the journey: purchase trigger, search, moment of purchase and early usage Across this series of blog posts, I have explored how the new GfK Consumer Journey Module in our Consumer Insights Engine provides powerful insights on customer...
by GFK Insights | Nov 21, 2018 | Consumer Products
‘Hygiene and user experience’ factors may affect a customer’s sentiment about a new product as much as its functional characteristics Technology and consumer durables brands operate in an increasingly demanding retail landscape, characterized by margin pressure,...
by GFK Insights | Nov 14, 2018 | Consumer Products
Truly understand the every factor that influences consumers’ final decision at the moment of purchase. To make optimal decisions about product selection, retailer and manufacturer partnerships, and marketing, retailers and manufacturers in the technology and consumer...
by GFK Insights | Nov 7, 2018 | Consumer Products
Getting insight into which touchpoints drive the best ROI for your brand To maximize their performance in today’s competitive retail landscape, brands need a single, accurate view of the market with instant insight into consumer purchase behavior. In my second post in...
by GFK Insights | Oct 31, 2018 | Consumer Products
When consumers feel more confident about their own financial situation and about the economy they tend to be more optimistic and spend more. However, in recent times consumers are not feeling optimistic, as tracked by the GfK consumer confidence monthly report. With...
by GFK Insights | Oct 30, 2018 | Consumer Products
Key insight: UK consumers replace tech products long before they’re broken or obsolete Point of sale (PoS) data tells you what consumers buy as well as when and where they make their purchase. When you calibrate this data with actionable consumer insights, you can...
by GFK Insights | Oct 5, 2018 | Consumer Products
Back-to-school’ has shown growth, due to price increases and despite a drop in larger packs. This years’ Back-To-School (BTS) extravaganza has perhaps not been quite so extravagant, according to our snapshot look at the Writing category in our Weekly tracker – but it...
by GFK Insights | Sep 12, 2018 | Consumer Products
Last year we consulted various stakeholders across the media industry on what the future of media currency would look like in 5 years’ time1. You can read our white paper here but to summarise we outlined three possible scenarios for the future: Technological...
by GFK Insights | Sep 12, 2018 | Consumer Products
Mexicans are now spending a lot more time online with their mobile devices. Latest data from GfK’s Crossmedia Visualizer shows the amount of time Mexicans are spending online has increased from an average of 183 minutes per month during first half of 2017 to 210...
by GFK Insights | Sep 6, 2018 | Consumer Products
Turn back the clock a handful of years and you’ll find automotive strategists bearish that Millennials’ lack of interest in vehicle ownership will usher in the slow, but inevitable, decline of the car industry. Yet, today, 29% of new vehicles are already being bought...
by GFK Insights | Sep 3, 2018 | Consumer Products
Banks and building societies in the UK now have to display material in their branches and websites that shows a national ‘league table’ of banks’ quality of service. This is part of a Competition & Markets Authority (CMA) and Financial Conduct Authority (FCA)...
by GFK Insights | Aug 28, 2018 | Consumer Products
While to have a strong presence in the developed markets is very important to any global brand, the weight of developing economies continues to be impactful internationally. Developing Asia including India plus the Chinese market weigh in with about 41% of all...
by GFK Insights | Aug 28, 2018 | Consumer Products
Customers are increasingly asking for omni-channel shopping. Our FutureBuy study indicates an increasing preference of online retail and mobile shopping around the globe. Respondents increasingly agree with statements such as “I really need the shops and services I...
by GFK Insights | Aug 28, 2018 | Consumer Products
With increasing wealth around the globe and a growing target group which is enabled to buy premium products, value becomes a more and more important driver. Consumers’ preference for “owning fewer but higher quality items” came strongly across in our latest Consumer...
by GFK Insights | Aug 28, 2018 | Consumer Products
With customers becoming increasingly conscious about the performance of their devices, a trend towards high-end feature specifications is observable in smartphones, consumer electronics devices, home appliances and IT equipment. Why performance matters? On the...
by GFK Insights | Aug 28, 2018 | Consumer Products
Being connected is the norm not only for consumers but in the meantime for devices as well. Connectivity has become an integral part of the everyday life. With smart features growing in popularity there is increasing opportunity for voice controlled user interfaces...
by GFK Insights | Aug 20, 2018 | Consumer Products
It is a common assumption among consumers that the retail price of flagship tech devices and features will gradually drop over time. Moreover, it is often assumed that the release of new models accelerates the price decline for the, now obsolete, previous models. That...
by GFK Insights | Jul 27, 2018 | Consumer Products
We ran different ad tests during the World Cup, including using biometric testing on 21 ads. The ad that ‘won’, in terms of greatest subconscious and conscious audience response, was the Ladbrokes’s advertisement, which is driven by verbal and visual humour. But what...
by GFK Insights | Jul 23, 2018 | Consumer Products
We ran a test recently on some ads that were airing in the UK during the World Cup, all from the same product category (consumer electronics). Some of the advertisers were official World Cup sponsors; others had an alternative football sponsorship association – and we...
by GFK Insights | Jul 17, 2018 | Consumer Products
Promotional events change traditional seasonality and strongly concentrate sales Promotional events are gaining more and more importance across the whole world – and Latin American tech markets are among those showing the strongest impact. These events are changing...
by GFK Insights | Jul 12, 2018 | Consumer Products
The secret to choosing an online pricing tool that delivers real value We are inundated with tech solutions for our daily lives that are fast, easy to use and help to reduce time spent on the mundane. Having used pricing tools for over 10 years, it has always been an...
by GFK Insights | Jun 25, 2018 | Consumer Products
With summer fast approaching – yes, it officially started on June 21st – Americans once again will be vacationing in record numbers. Recent forecasts estimate that over 246 million passengers will fly domestically between June and August (which averages to over 2.5...
by GFK Insights | Jun 15, 2018 | Consumer Products
A major sporting event offers a fantastic opportunity for manufacturers and retailers to take advantage of an increase in Television viewing and general spending amongst fans. No other event offers a greater opportunity than the FIFA football world cup. The ‘World...
by GFK Insights | Jun 5, 2018 | Consumer Products
The rapid evolution of technology combined with fast-changing consumer behavior means consumers, not retailers or manufacturers, are the driving force in today’s economy. They create the appetite for products, and shop for them using the very latest tech, making the...
by GFK Insights | Jun 5, 2018 | Consumer Products
There is no doubt we are in the midst of a fourth industrial revolution – one in which digital technology is more than just an accessory. We are past simply talking about the internet as a business enabler; instead, we are seeing the lines between the physical,...
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