by GFK Insights | Apr 16, 2018 | Consumer Products
I had two friends who posted on Facebook recently within hours of each other. One had spent the day at a theme park with her family, all of whom left their phones “in the car ON purpose. Best way to enjoy the day together!” The other had been sharing many stunning...
by GFK Insights | Apr 16, 2018 | Consumer Products
Pricing for pharmaceuticals has never been more complex, and establishing optimal pricing across key strategic markets, with different evidentiary requirements, standards of care, comparator prices and assessment processes, poses enormous challenges for the industry....
by GFK Insights | Apr 13, 2018 | Consumer Products
Until now, understanding the mindset of the Over-the-counter (OTC) consumer, given the wealth of information and multiple touchpoints they encounter in every digital environment, was complex and hard to unravel. But it’s the essence of determining what impacts a...
by GFK Insights | Apr 9, 2018 | Consumer Products
In recent weeks, teens and even tweens have grabbed the nation’s attention with their relentless focus on effecting meaningful change on school safety and gun control laws. When discussing these young people, media and politicians have struggled with what to label...
by GFK Insights | Mar 23, 2018 | Consumer Products
All players in the healthcare market understand that the old model of the pharmaceutical industry, which has traditionally focused on developing molecules and promoting new drugs with the support of teams of sales representatives, will no longer be tenable in the near...
by GFK Insights | Mar 22, 2018 | Consumer Products
Is pharma ready for disruption? Pharma certainly is one of the biggest candidates for a major disruption, which has already taken place in many other industries. Thus, attendees arrived at eyeforpharma with high expectations to find out about the status of the...
by GFK Insights | Mar 16, 2018 | Consumer Products
We all know them: people who we instinctively feel we can turn to for advice on a particular topic, or in some cases pretty much any topic. We trust them, we value their advice and we’re likely to act on their recommendations. In a world where consumers are more able...
by GFK Insights | Feb 26, 2018 | Consumer Products
I was born in 1981, after the malaise of the 70’s that produced Gen X, but before the tech boom of the early 90’s that shaped Millennials. Marketers would consider me the M-word, but I never really felt all too Millennial. So I finally felt like I had a generational...
by GFK Insights | Feb 23, 2018 | Consumer Products
Learnings from GfK Russia’s Foresight Session in Moscow In January, GfK Russia organized a foresight session for clients and members of the healthcare research department. Its focus was the exploration of new trends in both the healthcare market in general and in the...
by GFK Insights | Feb 7, 2018 | Consumer Products
As the old saying goes: making predictions is always difficult, especially about the future. However, here is a given: there will be a lot more discussion about blockchain over the coming year. So many people have different views on how blockchain will affect the...
by GFK Insights | Feb 1, 2018 | Consumer Products
Winter has come for American sports fans in the best possible way, as this Sunday’s Super Bowl will be followed by two weeks of Olympic competition. I know I am not the only one eagerly awaiting live curling in the pre-dawn hours. Yet, as viewing habits change, more...
by GFK Insights | Jan 31, 2018 | Consumer Products
We’re underway with 2018 and if you’re at all interested in tech, you’ve probably already read about the latest developments in the market. However, you might want to take a look at what we have in stall for you. Using our world-renowned point of sales insights, we‘ve...
by GFK Insights | Jan 18, 2018 | Consumer Products
Why do we need to track consumers across all channels and devices? Why can’t we just track their behaviour on one device, for example? Well, the answer is that we can, but then we’d be getting a false view of their real behaviour. We’d only see one aspect of how,...
by GFK Insights | Jan 18, 2018 | Consumer Products
Much has been written about US generations for, well, generations. Starting with the “Lost Generation” that fought in World War I right up to our present-day debates about what to call the Post-Millennial audience, Americans have an endless fascination with the...
by GFK Insights | Jan 9, 2018 | Consumer Products
Fast changing customer purchase cycles have made supply chains more and more complex in the tech industry. The network of resources and suppliers has significantly expanded and has increased in complexity due to globalization. Today’s businesses must be able to...
by GFK Insights | Dec 18, 2017 | Consumer Products
As we slowly close the door on 2017, two things are quite clear in the marketplace: Consumer confidence is at an all–time high FOMO (Fear of Missing Out) is alive and well in the digital and tech space The proliferation of binge watching (361,000 watched the entire...
by GFK Insights | Dec 12, 2017 | Consumer Products
Commercial effectiveness 2.0 Now that many biopharma companies have turned their focus to professional and patient centricity, and even more have upped their game by using multiple, specialized experience points to serve doctors and patients better, it is time to...
by GFK Insights | Dec 11, 2017 | Consumer Products
“Cashless made effortless!” “Turn your phone into your wallet!” “It’s not exactly magic, but it feels that way!” The clear message that mobile wallet purveyors are sending to the market is that mobile payments are easy. So why is adoption so low? According to our 2017...
by GFK Insights | Dec 5, 2017 | Consumer Products
The pace of technology has transformed our lives in recent years. Finance is no exception. What used to be a question of “cash or credit” has given way to myriad choice. Pay for your groceries with Apple Pay or Google Wallet? Split the check with friends via cash,...
by GFK Insights | Nov 30, 2017 | Consumer Products
Earlier this year, Amazon shook up the retail world with its acquisition of Whole Foods. What could the online giant and the high-end grocer possibly have in common – and how could they help each other? Our survey soon after the announcement showed that many consumers...
by GFK Insights | Nov 27, 2017 | Consumer Products
The future of the kitchen is bright, with integrated kitchens and connected built-in appliances emerging as key trends in a healthy market with attractive opportunities for brands. 32.3 million integrated kitchens were sold globally in 2016, with China being far and...
by GFK Insights | Nov 22, 2017 | Consumer Products
When we think about “living the dream” or “living the good life”, we usually think about health, family, work, experiences and finances. But what is really the most important in the eyes of consumers, and how do those factors stack up against each other? This was the...
by GFK Insights | Nov 16, 2017 | Consumer Products
This blog was cowritten by Vadim Volos and Kristin Pondel of Social and Strategic Research at GfK. How the global public views a country strongly influences the success of its business, investment, and tourism efforts – as well as its diplomatic and cultural relations...
by GFK Insights | Nov 14, 2017 | Consumer Products
It’s again the time of the year when retailers are eager for the attention and wallet share of holiday shoppers. And the stakes are high: With rebounding household incomes and strong consumer confidence, consumers are projected to churn out a total of $678.75 billion...
by GFK Insights | Nov 10, 2017 | Consumer Products
Over the last 10 years, the media landscape has been hit by a full-blown digital revolution. The backdrop is more complex, not just because it has changed, but because it never stops changing. These days, consumers are increasingly difficult to reach, the media diet...
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