by GFK Insights | Jun 13, 2019 | Consumer Products
“Artificial intelligence” and “augmented intelligence” may be the buzzwords of today, but there is still a lot of confusion about what they are, what they do, and how they differ from – and complement – each other. Here we explore their massive potential to...
by GFK Insights | Jun 11, 2019 | Consumer Products
In part one of this blog series, we identified two clashing trends when it comes to consumers purchasing domestic appliances: Sustainability and Performance. In this post, we’ll try to better understand the interaction of these two core trends and explore their impact...
by GFK Insights | Jun 3, 2019 | Consumer Products
What are really today’s consumer trends when purchasing Technical Consumer Goods (TCG) such as smartphones, computers, TVs or washing machines? Consumer attitudes observed by GfK Consumer Life® as well as the purchase behavior at retail POS provide us with solid...
by GFK Insights | May 29, 2019 | Consumer Products
At their best, market segmentations can serve as blueprints for brand strategy, messaging, and targeting – almost every aspect of a brand’s engagement with its customers. But as sources of data multiply exponentially, every market segmentation needs to work doubly...
by GFK Insights | May 22, 2019 | Consumer Products
Today, sales management is increasingly driven by promotions, product launches and seasonal sales activities. With shortening product life cycles and volatile consumer behavior, you must maximize sales during these key “moments of truth”. What does it take to succeed?...
by GFK Insights | May 13, 2019 | Consumer Products
The reckoning of the importance of ethics in tech and the need for new approaches to steer innovation in the right direction have been rapidly gathering steam, and not just among regulators. For example, last year saw the formation of the Center for Humane Technology,...
by GFK Insights | May 8, 2019 | Consumer Products
In our previous blog on retail trends & technologies, we discussed how retailers can adapt to intelligent retailing and increase their security in retail stores. In this post, we’ll cover how important it is to provide a connected customer experience and steps...
by GFK Insights | Apr 30, 2019 | Consumer Products
Brands want to know where, how, and why consumers make final purchase on products, so that they can make smart decisions about retailer partnerships, product selection and development, and marketing and promotions. Retailers, meanwhile, need to understand how they are...
by GFK Insights | Apr 23, 2019 | Consumer Products
My previous post looked at the purchase triggers in India’s television sector as an example of the insights brands can get from our Consumer Journey module of the Consumer Insights Engine. In this post, we’ll look at how the solution can give brands accurate,...
by GFK Insights | Apr 23, 2019 | Consumer Products
We have been hearing about digitization and the impact it might have on value chain for quite some time. But now in addition to theoretical analysis, we also see lot of commercial products and solutions surfacing at retail events which are the significant steps to...
by GFK Insights | Apr 17, 2019 | Consumer Products
What is POS? Point of Sales (POS) data tells you what consumers buy as well as when and where they make their purchase. When you calibrate this data with actionable consumer insights, you can maximize its potential in the consumer journey by understanding who the...
by GFK Insights | Apr 16, 2019 | Consumer Products
Key Account Data enhances POS reporting We recently announced a partnership with the Media-Saturn-Holding (MSH) to integrate their sell-out data into our Point of Sales (POS) reporting for all 14 countries in which they operate. This is a significant enhancement to...
by GFK Insights | Mar 19, 2019 | Consumer Products
Even though we are still kicking off the year, we’re also winding down the latest round of “must-watch” TV programming that comes early in the year (e.g. Super Bowl, Oscars) – and it is a good time as any to assess the latest consumer attitudes & behaviors towards...
by GFK Insights | Jan 25, 2019 | Consumer Products
You just could not miss it at CES 2019. As the monorail snaked its way north towards the Las Vegas Convention Center, there it was. The Apple advertisement, “What happens on your iPhone stays on your iPhone”. A lot has already been written about this advertisement –...
by GFK Insights | Dec 19, 2018 | Consumer Products
Gaming PCs continue to be one of the positive drivers of growth on a PC market which has stagnated in the last few years. Gaming is not a local phenomenon, but a global trend which is reflected in the demand for unique experiences and high-performance devices the...
by GFK Insights | Nov 28, 2018 | Consumer Products
Understand the four key phases of the journey: purchase trigger, search, moment of purchase and early usage Across this series of blog posts, I have explored how the new GfK Consumer Journey Module in our Consumer Insights Engine provides powerful insights on customer...
by GFK Insights | Nov 21, 2018 | Consumer Products
‘Hygiene and user experience’ factors may affect a customer’s sentiment about a new product as much as its functional characteristics Technology and consumer durables brands operate in an increasingly demanding retail landscape, characterized by margin pressure,...
by GFK Insights | Nov 14, 2018 | Consumer Products
Truly understand the every factor that influences consumers’ final decision at the moment of purchase. To make optimal decisions about product selection, retailer and manufacturer partnerships, and marketing, retailers and manufacturers in the technology and consumer...
by GFK Insights | Nov 7, 2018 | Consumer Products
Getting insight into which touchpoints drive the best ROI for your brand To maximize their performance in today’s competitive retail landscape, brands need a single, accurate view of the market with instant insight into consumer purchase behavior. In my second post in...
by GFK Insights | Oct 31, 2018 | Consumer Products
When consumers feel more confident about their own financial situation and about the economy they tend to be more optimistic and spend more. However, in recent times consumers are not feeling optimistic, as tracked by the GfK consumer confidence monthly report. With...
by GFK Insights | Oct 30, 2018 | Consumer Products
Key insight: UK consumers replace tech products long before they’re broken or obsolete Point of sale (PoS) data tells you what consumers buy as well as when and where they make their purchase. When you calibrate this data with actionable consumer insights, you can...
by GFK Insights | Oct 5, 2018 | Consumer Products
Back-to-school’ has shown growth, due to price increases and despite a drop in larger packs. This years’ Back-To-School (BTS) extravaganza has perhaps not been quite so extravagant, according to our snapshot look at the Writing category in our Weekly tracker – but it...
by GFK Insights | Sep 12, 2018 | Consumer Products
Last year we consulted various stakeholders across the media industry on what the future of media currency would look like in 5 years’ time1. You can read our white paper here but to summarise we outlined three possible scenarios for the future: Technological...
by GFK Insights | Sep 12, 2018 | Consumer Products
Mexicans are now spending a lot more time online with their mobile devices. Latest data from GfK’s Crossmedia Visualizer shows the amount of time Mexicans are spending online has increased from an average of 183 minutes per month during first half of 2017 to 210...
by GFK Insights | Sep 6, 2018 | Consumer Products
Turn back the clock a handful of years and you’ll find automotive strategists bearish that Millennials’ lack of interest in vehicle ownership will usher in the slow, but inevitable, decline of the car industry. Yet, today, 29% of new vehicles are already being bought...
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