by GFK Insights | Apr 23, 2019 | Consumer Products
My previous post looked at the purchase triggers in India’s television sector as an example of the insights brands can get from our Consumer Journey module of the Consumer Insights Engine. In this post, we’ll look at how the solution can give brands accurate,...
by GFK Insights | Apr 23, 2019 | Consumer Products
We have been hearing about digitization and the impact it might have on value chain for quite some time. But now in addition to theoretical analysis, we also see lot of commercial products and solutions surfacing at retail events which are the significant steps to...
by GFK Insights | Apr 17, 2019 | Consumer Products
What is POS? Point of Sales (POS) data tells you what consumers buy as well as when and where they make their purchase. When you calibrate this data with actionable consumer insights, you can maximize its potential in the consumer journey by understanding who the...
by GFK Insights | Apr 16, 2019 | Consumer Products
Key Account Data enhances POS reporting We recently announced a partnership with the Media-Saturn-Holding (MSH) to integrate their sell-out data into our Point of Sales (POS) reporting for all 14 countries in which they operate. This is a significant enhancement to...
by GFK Insights | Mar 19, 2019 | Consumer Products
Even though we are still kicking off the year, we’re also winding down the latest round of “must-watch” TV programming that comes early in the year (e.g. Super Bowl, Oscars) – and it is a good time as any to assess the latest consumer attitudes & behaviors towards...
by GFK Insights | Jan 25, 2019 | Consumer Products
You just could not miss it at CES 2019. As the monorail snaked its way north towards the Las Vegas Convention Center, there it was. The Apple advertisement, “What happens on your iPhone stays on your iPhone”. A lot has already been written about this advertisement –...
by GFK Insights | Dec 19, 2018 | Consumer Products
Gaming PCs continue to be one of the positive drivers of growth on a PC market which has stagnated in the last few years. Gaming is not a local phenomenon, but a global trend which is reflected in the demand for unique experiences and high-performance devices the...
by GFK Insights | Nov 28, 2018 | Consumer Products
Understand the four key phases of the journey: purchase trigger, search, moment of purchase and early usage Across this series of blog posts, I have explored how the new GfK Consumer Journey Module in our Consumer Insights Engine provides powerful insights on customer...
by GFK Insights | Nov 21, 2018 | Consumer Products
‘Hygiene and user experience’ factors may affect a customer’s sentiment about a new product as much as its functional characteristics Technology and consumer durables brands operate in an increasingly demanding retail landscape, characterized by margin pressure,...
by GFK Insights | Nov 14, 2018 | Consumer Products
Truly understand the every factor that influences consumers’ final decision at the moment of purchase. To make optimal decisions about product selection, retailer and manufacturer partnerships, and marketing, retailers and manufacturers in the technology and consumer...
by GFK Insights | Nov 7, 2018 | Consumer Products
Getting insight into which touchpoints drive the best ROI for your brand To maximize their performance in today’s competitive retail landscape, brands need a single, accurate view of the market with instant insight into consumer purchase behavior. In my second post in...
by GFK Insights | Oct 31, 2018 | Consumer Products
When consumers feel more confident about their own financial situation and about the economy they tend to be more optimistic and spend more. However, in recent times consumers are not feeling optimistic, as tracked by the GfK consumer confidence monthly report. With...
by GFK Insights | Oct 30, 2018 | Consumer Products
Key insight: UK consumers replace tech products long before they’re broken or obsolete Point of sale (PoS) data tells you what consumers buy as well as when and where they make their purchase. When you calibrate this data with actionable consumer insights, you can...
by GFK Insights | Oct 5, 2018 | Consumer Products
Back-to-school’ has shown growth, due to price increases and despite a drop in larger packs. This years’ Back-To-School (BTS) extravaganza has perhaps not been quite so extravagant, according to our snapshot look at the Writing category in our Weekly tracker – but it...
by GFK Insights | Sep 12, 2018 | Consumer Products
Last year we consulted various stakeholders across the media industry on what the future of media currency would look like in 5 years’ time1. You can read our white paper here but to summarise we outlined three possible scenarios for the future: Technological...
by GFK Insights | Sep 12, 2018 | Consumer Products
Mexicans are now spending a lot more time online with their mobile devices. Latest data from GfK’s Crossmedia Visualizer shows the amount of time Mexicans are spending online has increased from an average of 183 minutes per month during first half of 2017 to 210...
by GFK Insights | Sep 6, 2018 | Consumer Products
Turn back the clock a handful of years and you’ll find automotive strategists bearish that Millennials’ lack of interest in vehicle ownership will usher in the slow, but inevitable, decline of the car industry. Yet, today, 29% of new vehicles are already being bought...
by GFK Insights | Sep 3, 2018 | Consumer Products
Banks and building societies in the UK now have to display material in their branches and websites that shows a national ‘league table’ of banks’ quality of service. This is part of a Competition & Markets Authority (CMA) and Financial Conduct Authority (FCA)...
by GFK Insights | Aug 28, 2018 | Consumer Products
While to have a strong presence in the developed markets is very important to any global brand, the weight of developing economies continues to be impactful internationally. Developing Asia including India plus the Chinese market weigh in with about 41% of all...
by GFK Insights | Aug 28, 2018 | Consumer Products
Customers are increasingly asking for omni-channel shopping. Our FutureBuy study indicates an increasing preference of online retail and mobile shopping around the globe. Respondents increasingly agree with statements such as “I really need the shops and services I...
by GFK Insights | Aug 28, 2018 | Consumer Products
With increasing wealth around the globe and a growing target group which is enabled to buy premium products, value becomes a more and more important driver. Consumers’ preference for “owning fewer but higher quality items” came strongly across in our latest Consumer...
by GFK Insights | Aug 28, 2018 | Consumer Products
With customers becoming increasingly conscious about the performance of their devices, a trend towards high-end feature specifications is observable in smartphones, consumer electronics devices, home appliances and IT equipment. Why performance matters? On the...
by GFK Insights | Aug 28, 2018 | Consumer Products
Being connected is the norm not only for consumers but in the meantime for devices as well. Connectivity has become an integral part of the everyday life. With smart features growing in popularity there is increasing opportunity for voice controlled user interfaces...
by GFK Insights | Aug 20, 2018 | Consumer Products
It is a common assumption among consumers that the retail price of flagship tech devices and features will gradually drop over time. Moreover, it is often assumed that the release of new models accelerates the price decline for the, now obsolete, previous models. That...
by GFK Insights | Jul 27, 2018 | Consumer Products
We ran different ad tests during the World Cup, including using biometric testing on 21 ads. The ad that ‘won’, in terms of greatest subconscious and conscious audience response, was the Ladbrokes’s advertisement, which is driven by verbal and visual humour. But what...
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