by GFK Insights | Sep 12, 2018 | Consumer Products
Last year we consulted various stakeholders across the media industry on what the future of media currency would look like in 5 years’ time1. You can read our white paper here but to summarise we outlined three possible scenarios for the future: Technological...
by GFK Insights | Sep 12, 2018 | Consumer Products
Mexicans are now spending a lot more time online with their mobile devices. Latest data from GfK’s Crossmedia Visualizer shows the amount of time Mexicans are spending online has increased from an average of 183 minutes per month during first half of 2017 to 210...
by GFK Insights | Sep 6, 2018 | Consumer Products
Turn back the clock a handful of years and you’ll find automotive strategists bearish that Millennials’ lack of interest in vehicle ownership will usher in the slow, but inevitable, decline of the car industry. Yet, today, 29% of new vehicles are already being bought...
by GFK Insights | Sep 3, 2018 | Consumer Products
Banks and building societies in the UK now have to display material in their branches and websites that shows a national ‘league table’ of banks’ quality of service. This is part of a Competition & Markets Authority (CMA) and Financial Conduct Authority (FCA)...
by GFK Insights | Aug 28, 2018 | Consumer Products
While to have a strong presence in the developed markets is very important to any global brand, the weight of developing economies continues to be impactful internationally. Developing Asia including India plus the Chinese market weigh in with about 41% of all...
by GFK Insights | Aug 28, 2018 | Consumer Products
Customers are increasingly asking for omni-channel shopping. Our FutureBuy study indicates an increasing preference of online retail and mobile shopping around the globe. Respondents increasingly agree with statements such as “I really need the shops and services I...
by GFK Insights | Aug 28, 2018 | Consumer Products
With increasing wealth around the globe and a growing target group which is enabled to buy premium products, value becomes a more and more important driver. Consumers’ preference for “owning fewer but higher quality items” came strongly across in our latest Consumer...
by GFK Insights | Aug 28, 2018 | Consumer Products
With customers becoming increasingly conscious about the performance of their devices, a trend towards high-end feature specifications is observable in smartphones, consumer electronics devices, home appliances and IT equipment. Why performance matters? On the...
by GFK Insights | Aug 28, 2018 | Consumer Products
Being connected is the norm not only for consumers but in the meantime for devices as well. Connectivity has become an integral part of the everyday life. With smart features growing in popularity there is increasing opportunity for voice controlled user interfaces...
by GFK Insights | Aug 20, 2018 | Consumer Products
It is a common assumption among consumers that the retail price of flagship tech devices and features will gradually drop over time. Moreover, it is often assumed that the release of new models accelerates the price decline for the, now obsolete, previous models. That...
by GFK Insights | Jul 27, 2018 | Consumer Products
We ran different ad tests during the World Cup, including using biometric testing on 21 ads. The ad that ‘won’, in terms of greatest subconscious and conscious audience response, was the Ladbrokes’s advertisement, which is driven by verbal and visual humour. But what...
by GFK Insights | Jul 23, 2018 | Consumer Products
We ran a test recently on some ads that were airing in the UK during the World Cup, all from the same product category (consumer electronics). Some of the advertisers were official World Cup sponsors; others had an alternative football sponsorship association – and we...
by GFK Insights | Jul 17, 2018 | Consumer Products
Promotional events change traditional seasonality and strongly concentrate sales Promotional events are gaining more and more importance across the whole world – and Latin American tech markets are among those showing the strongest impact. These events are changing...
by GFK Insights | Jul 12, 2018 | Consumer Products
The secret to choosing an online pricing tool that delivers real value We are inundated with tech solutions for our daily lives that are fast, easy to use and help to reduce time spent on the mundane. Having used pricing tools for over 10 years, it has always been an...
by GFK Insights | Jun 25, 2018 | Consumer Products
With summer fast approaching – yes, it officially started on June 21st – Americans once again will be vacationing in record numbers. Recent forecasts estimate that over 246 million passengers will fly domestically between June and August (which averages to over 2.5...
by GFK Insights | Jun 15, 2018 | Consumer Products
A major sporting event offers a fantastic opportunity for manufacturers and retailers to take advantage of an increase in Television viewing and general spending amongst fans. No other event offers a greater opportunity than the FIFA football world cup. The ‘World...
by GFK Insights | Jun 5, 2018 | Consumer Products
The rapid evolution of technology combined with fast-changing consumer behavior means consumers, not retailers or manufacturers, are the driving force in today’s economy. They create the appetite for products, and shop for them using the very latest tech, making the...
by GFK Insights | Jun 5, 2018 | Consumer Products
There is no doubt we are in the midst of a fourth industrial revolution – one in which digital technology is more than just an accessory. We are past simply talking about the internet as a business enabler; instead, we are seeing the lines between the physical,...
by GFK Insights | May 22, 2018 | Consumer Products
A fresh angle on customer centricity… featuring empathy and deep understanding. At Intellus in Philadelphia this May, the PMRG and PBIRG attendees focused almost exclusively on patients, offering an even deeper understanding of patients’ needs, their varied contexts...
by GFK Insights | May 17, 2018 | Consumer Products
UK radio reached a significant milestone on 17 May 2018 when the RAJAR Q1 2018 listening figures were published. For the first time, over half (51%) of all weekly radio listening was via a digital platform, such as DAB (Digital Audio Broadcasting), online or through...
by GFK Insights | May 15, 2018 | Consumer Products
“That was close… watch out!” That was my husband, his eyes fixated on his 32-inch UHD monitor as he coordinated with his squad mates over the microphone-equipped headset to escape death in the massively popular online game Fortnite. The excitement over live actions...
by GFK Insights | May 9, 2018 | Consumer Products
Smartphone shopping in Indonesia Indonesia is a growing market, which offers huge opportunities for consumer brands, tech and media companies. With over 250 million inhabitants, it is the world’s fourth most populous country and has millions of people rising into the...
by GFK Insights | May 8, 2018 | Consumer Products
Patient Centricity is not new…but with so many willing partners for pharma, who is the right one to help leverage the full power of patient centricity? At eyeforpharma in Philadelphia this April, the theme was “Know your patient. Deliver real value.” The concept of...
by GFK Insights | Apr 16, 2018 | Consumer Products
I had two friends who posted on Facebook recently within hours of each other. One had spent the day at a theme park with her family, all of whom left their phones “in the car ON purpose. Best way to enjoy the day together!” The other had been sharing many stunning...
by GFK Insights | Apr 16, 2018 | Consumer Products
Pricing for pharmaceuticals has never been more complex, and establishing optimal pricing across key strategic markets, with different evidentiary requirements, standards of care, comparator prices and assessment processes, poses enormous challenges for the industry....
Recent Comments