by GFK Insights | Jun 5, 2018 | Consumer Products
The rapid evolution of technology combined with fast-changing consumer behavior means consumers, not retailers or manufacturers, are the driving force in today’s economy. They create the appetite for products, and shop for them using the very latest tech, making the...
by GFK Insights | Jun 5, 2018 | Consumer Products
There is no doubt we are in the midst of a fourth industrial revolution – one in which digital technology is more than just an accessory. We are past simply talking about the internet as a business enabler; instead, we are seeing the lines between the physical,...
by GFK Insights | May 22, 2018 | Consumer Products
A fresh angle on customer centricity… featuring empathy and deep understanding. At Intellus in Philadelphia this May, the PMRG and PBIRG attendees focused almost exclusively on patients, offering an even deeper understanding of patients’ needs, their varied contexts...
by GFK Insights | May 17, 2018 | Consumer Products
UK radio reached a significant milestone on 17 May 2018 when the RAJAR Q1 2018 listening figures were published. For the first time, over half (51%) of all weekly radio listening was via a digital platform, such as DAB (Digital Audio Broadcasting), online or through...
by GFK Insights | May 15, 2018 | Consumer Products
“That was close… watch out!” That was my husband, his eyes fixated on his 32-inch UHD monitor as he coordinated with his squad mates over the microphone-equipped headset to escape death in the massively popular online game Fortnite. The excitement over live actions...
by GFK Insights | May 9, 2018 | Consumer Products
Smartphone shopping in Indonesia Indonesia is a growing market, which offers huge opportunities for consumer brands, tech and media companies. With over 250 million inhabitants, it is the world’s fourth most populous country and has millions of people rising into the...
by GFK Insights | May 8, 2018 | Consumer Products
Patient Centricity is not new…but with so many willing partners for pharma, who is the right one to help leverage the full power of patient centricity? At eyeforpharma in Philadelphia this April, the theme was “Know your patient. Deliver real value.” The concept of...
by GFK Insights | Apr 16, 2018 | Consumer Products
I had two friends who posted on Facebook recently within hours of each other. One had spent the day at a theme park with her family, all of whom left their phones “in the car ON purpose. Best way to enjoy the day together!” The other had been sharing many stunning...
by GFK Insights | Apr 16, 2018 | Consumer Products
Pricing for pharmaceuticals has never been more complex, and establishing optimal pricing across key strategic markets, with different evidentiary requirements, standards of care, comparator prices and assessment processes, poses enormous challenges for the industry....
by GFK Insights | Apr 13, 2018 | Consumer Products
Until now, understanding the mindset of the Over-the-counter (OTC) consumer, given the wealth of information and multiple touchpoints they encounter in every digital environment, was complex and hard to unravel. But it’s the essence of determining what impacts a...
by GFK Insights | Apr 9, 2018 | Consumer Products
In recent weeks, teens and even tweens have grabbed the nation’s attention with their relentless focus on effecting meaningful change on school safety and gun control laws. When discussing these young people, media and politicians have struggled with what to label...
by GFK Insights | Mar 23, 2018 | Consumer Products
All players in the healthcare market understand that the old model of the pharmaceutical industry, which has traditionally focused on developing molecules and promoting new drugs with the support of teams of sales representatives, will no longer be tenable in the near...
by GFK Insights | Mar 22, 2018 | Consumer Products
Is pharma ready for disruption? Pharma certainly is one of the biggest candidates for a major disruption, which has already taken place in many other industries. Thus, attendees arrived at eyeforpharma with high expectations to find out about the status of the...
by GFK Insights | Mar 16, 2018 | Consumer Products
We all know them: people who we instinctively feel we can turn to for advice on a particular topic, or in some cases pretty much any topic. We trust them, we value their advice and we’re likely to act on their recommendations. In a world where consumers are more able...
by GFK Insights | Feb 26, 2018 | Consumer Products
I was born in 1981, after the malaise of the 70’s that produced Gen X, but before the tech boom of the early 90’s that shaped Millennials. Marketers would consider me the M-word, but I never really felt all too Millennial. So I finally felt like I had a generational...
by GFK Insights | Feb 23, 2018 | Consumer Products
Learnings from GfK Russia’s Foresight Session in Moscow In January, GfK Russia organized a foresight session for clients and members of the healthcare research department. Its focus was the exploration of new trends in both the healthcare market in general and in the...
by GFK Insights | Feb 7, 2018 | Consumer Products
As the old saying goes: making predictions is always difficult, especially about the future. However, here is a given: there will be a lot more discussion about blockchain over the coming year. So many people have different views on how blockchain will affect the...
by GFK Insights | Feb 1, 2018 | Consumer Products
Winter has come for American sports fans in the best possible way, as this Sunday’s Super Bowl will be followed by two weeks of Olympic competition. I know I am not the only one eagerly awaiting live curling in the pre-dawn hours. Yet, as viewing habits change, more...
by GFK Insights | Jan 31, 2018 | Consumer Products
We’re underway with 2018 and if you’re at all interested in tech, you’ve probably already read about the latest developments in the market. However, you might want to take a look at what we have in stall for you. Using our world-renowned point of sales insights, we‘ve...
by GFK Insights | Jan 18, 2018 | Consumer Products
Why do we need to track consumers across all channels and devices? Why can’t we just track their behaviour on one device, for example? Well, the answer is that we can, but then we’d be getting a false view of their real behaviour. We’d only see one aspect of how,...
by GFK Insights | Jan 18, 2018 | Consumer Products
Much has been written about US generations for, well, generations. Starting with the “Lost Generation” that fought in World War I right up to our present-day debates about what to call the Post-Millennial audience, Americans have an endless fascination with the...
by GFK Insights | Jan 9, 2018 | Consumer Products
Fast changing customer purchase cycles have made supply chains more and more complex in the tech industry. The network of resources and suppliers has significantly expanded and has increased in complexity due to globalization. Today’s businesses must be able to...
by GFK Insights | Dec 18, 2017 | Consumer Products
As we slowly close the door on 2017, two things are quite clear in the marketplace: Consumer confidence is at an all–time high FOMO (Fear of Missing Out) is alive and well in the digital and tech space The proliferation of binge watching (361,000 watched the entire...
by GFK Insights | Dec 18, 2017 | Consumer Products
As we slowly close the door on 2017, two things are quite clear in the marketplace: Consumer confidence is at an all–time high FOMO (Fear of Missing Out) is alive and well in the digital and tech space The proliferation of binge watching (361,000 watched the entire...
by GFK Insights | Dec 12, 2017 | Consumer Products
Commercial effectiveness 2.0 Now that many biopharma companies have turned their focus to professional and patient centricity, and even more have upped their game by using multiple, specialized experience points to serve doctors and patients better, it is time to...
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