During the COVID-19 pandemic, consumers across the globe have been forced indoors, vastly increasing the amount of time spent at home. Indeed, the home has become the new headquarters, facilitating everything from work to workouts. As a result, consumers are bringing the concept of luxury into the post-pandemic home, upgrading their domestic space with sophisticated home gadgets and appliances ranging from smart fridges to Nespresso machines. This consumer move towards higher quality in tandem with value for money has been visible for some years – you can see the data in our earlier report “Is premiumization the future for Black Friday” – but COVID-19 has focused it on inside the home.

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