Tapping into people’s need to take a break

I had two friends who posted on Facebook recently within hours of each other. One had spent the day at a theme park with her family, all of whom left their phones “in the car ON purpose. Best way to enjoy the day together!” The other had been sharing many stunning...
White Paper: Metofluthrin for Consumer Use

White Paper: Metofluthrin for Consumer Use

ABSTRACT This white paper quantifies an opinion regarding the relative consumer risk to exposure to metofluthrin in Nutone HAVENTM by evaluating relative acute and subchronic toxicity levels with the recommended amount and usage times for the product.  The EPA lists...

Why is cross-media so important?

Why do we need to track consumers across all channels and devices? Why can’t we just track their behaviour on one device, for example? Well, the answer is that we can, but then we’d be getting a false view of their real behaviour. We’d only see one aspect of how,...