In today’s data-driven world, digital businesses are faced with a dilemma: as the volume of data they are expected to process continues to expand, it becomes harder and harder to ensure that their growing customer base is able to reliably access this data when required.
This delay in performance – when an app cannot access and process data from the provider’s storage servers fast enough – has been dubbed the “app-data gap” or simply the “app gap” by the experts at Hewlett Packard Enterprise (HPE), and it is becoming an increasingly common problem.
Many businesses are facing up to this issue at the moment, and many are spending a lot of money trying to build capacity in order to eliminate it – but most are missing the fact that smarter storage technology is available that could close the app gap much more effectively, at a much lower cost.
The app gap problem
Modern organisations frequently rely on apps to reach their customers, serve employees and fuel the growth of their business, but this can only be achieved when these apps are able to guarantee uninterrupted and instant access to data at all times.
Without the right infrastructure in place, lags in application performance become inevitable, creating headaches for the company’s staff and customers alike.
A widening app gap can slow down business activities, undermine productivity and create negative experiences for the end user, and it can often be difficult to know how to solve this.
When an app gap problem arises, the responsibility falls on the IT department to fix it, and the usual approach will be to adopt a brute-force solution of simply buying more storage until the issue is resolved.
But this is often a flawed and expensive strategy, as estimates suggest that 54% of app gap issues are not related to storage capacity at all,

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