Cloud computing is more than servers and storage. In a crisis situation it can actually be a lifesaver. BlackBerry, in fact, has just become the first cloud-based crisis communication service to receive a Federal Risk and Authorization Management Program (FedRAMP) authorization from the United States Government for its AtHoc Alert and AtHoc Connect services. If you’re not familiar with FedRAMP, it is a US government-wide program that provides a standardized approach to security assessment, authorization, and continuous monitoring for cloud products and services. The Blackberry certification was sponsored by the US Federal Aviation Administration.While you may not need a US Government certified solution in an emergency, your organization may really want to consider the benefits of cloud computing for crisis response. From a communications point of view, companies can use cloud based services to quickly and reliably send secure messages to all members of staff, individual employees or specific target groups of people. Smartphone location-mapping functions can also be easily installed and used. One advantage of using application-based software installed on an employee’s smartphone is that it can be switched off when an employee is in a safe-zone, providing a balance between staff privacy and protection. Location data can be invaluable and result in better coordination, a more effective response and faster deployment of resources to those employees deemed to be at risk.  Using the cloud for secure two-way messaging enables simultaneous access to multiple contact paths which include SMS messaging, emails, VOIP calls, voice-to-text alerts and app notifications. Cloud-based platforms have an advantage over other forms of crisis communication tools because emergency notifications are not only sent out across all available channels and contact paths, but continue to be sent out until an acknowledgement is received from the recipient. Being able to send out notifications and receive responses, all

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