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Students, Educators, and Professionals of all Stripes Can Learn, Share, Connect, and Enhance Their Professional Presence by Leveraging These Techniques
We often remind our students that they need be careful about what they post on line, and inform them of other steps to manage their online profile. This is very important advice. While it is easy to focus on the possible negative aspects of posting things online, there is also a very positive and useful angle to posting online. It can be a great way to learn, share, connect, develop a following, and possibly even position yourself as an expert in your field. This can also help lead to career opportunities and growth.
These steps and techniques can help you establish an impressive professional presence online.
1. Know Your Passion
It all starts with being deeply interested in a topic. What are you immersed in and can’t learn enough about? Your job, your field, some new development in your profession? Of course, it does not have to be career-specific, it could also be a hobby or other interest. The bottom line is that you have to be passionate about it. If you are so into something that you become a bit of an expert on the subject, then there is probably an audience that will want to learn from you.
Of course, if you get too specific you will narrow your audience, so keep that in mind. For example, while some scientists develop expertise in a very specific type of plant, chemical process, geological formation, etc., this doesn’t necessarily bring with it a large group of followers. You may need to step back and widen your area of interest/expertise. For example, if you are a amazingly informed about the Patagonian Wolf Flower, you might want to widen your horizon and learn about more types of

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