The ability to effectively analyse data can be the difference between success and failure for a business. Collecting data is one thing, but if insights aren’t being gathered and applied to make positive business transformation then its largely meaningless.
Its therefore no surprise that we’re seeing more and more chief data officers (CDOs) featuring on executive boards as businesses of all sizes see that being data-driven is key to becoming a digital business.
As part of this, enterprises recognise they require a coherent data analytics strategy in order to reach the full potential of what they can do with data. But what’s essential is that they don’t fall into the trap of fixating on whether their deployment model should be cloud, on-premises or a hybrid approach as the first step. Infrastructure decisions are important, but they are just one factor to consider.
Developing a clear data strategy and data-driven culture led by CDO has to come first, as this avoids a disjointed approach to data and prevents employees feeling disillusionment or distrust in business processes.
In fact, people should be at the heart of every data strategy because the most powerful results happen when the whole organisation is involved in driving the strategy forward. Furthermore, the most successful strategies are those which are integrated and communicated from the beginning as part of a business’ overall strategy. This step makes sure data is being managed and used as an asset, with business-wide processes, practices, and common and repeatable methods.
Making data accessible
With common practices in place, employees at every level can have access to real-time data and know how to use data to make faster and better decisions – which potentially open up new business possibilities. Democratising data in this way empowers employees with relevant, customised, up-to-date analytics on key metrics, which involves and empowers them

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