COVID-19 has enhanced our focus towards digital health trends, accelerating the already flourishing connected health device market, which is expected to reach $44.2bn by 2024.1 Consumers across demographics are turning to wearable devices and biometric trackers so they can gain insight into important digital health data and maintain a higher level of health and fitness. GfK research1 shows more than a third (38%) of people agreed with the following statement, “I am passionate about health and wellness” and almost half actively look for products and services that help them take care of their health.

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