COVID-19 has enhanced our focus towards digital health trends, accelerating the already flourishing connected health device market, which is expected to reach $44.2bn by 2024.1 Consumers across demographics are turning to wearable devices and biometric trackers so they can gain insight into important digital health data and maintain a higher level of health and fitness. GfK research1 shows more than a third (38%) of people agreed with the following statement, “I am passionate about health and wellness” and almost half actively look for products and services that help them take care of their health.

View Entire Article on