The term ‘Gamification’ was coined by computer programmers in 2002 and became trendy in 2009 thanks to Foursquare. By 2011, gamification was considered a buzzword when Gartner added it to its ‘Hype Cycle’ list and today gamification is hotter than ever with huge corporations like Bayer, Colgate, Comcast, Facebook, Siemens, and Wells Fargo making it part of their day to day operations.
Despite its popularity, gamification is tough to get right. The good news is with a little bit of groundwork, some helpful tools, and the benefit of real world examples, it is pretty easy to ensure that a well-designed gamification program will be successful.
This article will explore four success stories, to help you envision what an effective gamification system looks like. Spoiler alert: it has to meet the needs of your workers and accomplish the goals of your organization. Let’s dive in.
Standing Out in a Crowded Industry
IT Cosmetics, a division of L’Oreal, was faced with the challenge of getting training materials into the hands of thousands of sales associates at retailers around the globe and ensuring their products stood out from all their competitors.
Working with The Game Agency, IT Cosmetics set out to create an interactive training program as engaging as Instagram and as addictive as Candy Crush. The end result is
a gamified learning management system, filled with games, activities, interactive videos points, badges, leaderboards, and tangible rewards to motivate increased engagement and improved performance. The platform has been popular with sales associates whose knowledge is up significantly and with their training team who are credited with delivering the fun.
Improving Efficiency One Game At A Time
Amazon is continuously focused on automating their warehouse process with a goal of eliminating the most repetitive and dangerous jobs. Over the past two years, the retail giant has been running a program that gamifies

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