As headlines keep reminding us of the latest hacker attacks and data breach incidents, consumers are becoming increasingly aware of the dangers that lie ahead in the digital age. Attack vectors like ransomware – think WannaCry and NotPetya – and phishing scam campaigns that keep popping up and manipulate their victims by using prestigious brand names as a smokescreen, have shown us that everyone is on the radar of hackers.
It is not just big companies or government agencies; the average consumer can be at any time hit by hackers, especially during an online activity that involves exchanging funds or using banking details. This includes web banking, booking services online, and – of course – e-commerce. In an era where more hackers roam the world wide web than ever before, how can consumers stay safe when shopping online?
Online shopping is on the rise
E-commerce is continually growing in recent years, aided by an increasing internet penetration rate as well as an immense rise in mobile web-connected devices, especially smartphones, that give shoppers the opportunity to make purchases on the go. Amazon has been spearheading the online retail industry across the US, Europe, India and beyond, and the company’s success has been a crucial factor in online shopping becoming so mainstream. It is also indicative of the upward trend of the market: as Statista reports, 82% of adult consumers in Austria and Germany and 81% in Italy have stated that they have bought something on Amazon in the past 12 months. The figure climbs to 86% when it comes to the UK and the US and reaches a staggering 88% in India. In Canada and France, 72% of respondents say the same, while Spain at 69% and China at 23% complete the top 10. Most of these users pay with debit and credit cards.

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