Words alone aren’t the best way to communicate. In fact, sometimes words can get in the way of what we’re trying to say. But if words aren’t the answer, where do we turn to get our message across? TechSmith research shows that two-thirds (67%) of people understand information better when it’s communicated visually. And people are consuming more and more visual content: a Nielsen report from last year found that US adults spent almost six hours per day consuming video content during the first quarter of 2018, an increase of 11 minutes on the previous quarter. 
When it comes to learning and development for your employees, incorporating visuals can be a game-changer. Visual content relays information more quickly and efficiently, and aids retention. It’s a win-win situation: employees receive more engaging, interesting training, and employers benefit from better-trained staff. There are tons of other bonuses too, including cost, flexibility, and scalability.
A more dynamic approach to L&D
Let’s say that a software company needs to ensure that all their consultants are experts in the software they’re selling and up-to-date with current trends in the industry. Consultants are dispersed across many different countries, making it challenging to deliver efficient, cost-effective training.
Instead of attempting to train each new hire face-to-face (or even in multiple group settings) and issuing explanatory documents, the L&D team could instead create a series of instructional videos. Simple-to-use tools for screen capture, screen recording, and video editing like those provided by TechSmith make the video creation process easy. There’s no need to hire a professional, external video production team, as videos can be created easily in-house.
The same videos can be repurposed for different regions by creating voice-overs in different languages, or adding appropriate subtitles. As all the videos are easily editable, they can be quickly tweaked to keep the training relevant

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