Millennials are pushing our world forward, as they become the largest generation, and therefore, the largest part of the workforce. This generation is perfectly familiar with technology, the internet, search engines, and smartphones. Millennials are now the main power that drives technological development.
Big data became one of the most discussed topics of the last decade, so there’s no surprise that millennials are familiar with it. Although big data didn’t change the world immediately, it does so step by step. Collecting the data is simple, and we do it whenever we can. People create about 2.5 billion gigabytes of data every day, and organizations keep looking for new ways to use this information effectively. For instance, one of the areas that benefit from big data most is marketing.
The impact of big data goes far beyond targeted advertisements and personalized offers. First of all, big data influence Millennials’ careers, and we are going to consider this impact in more detail.
Millennials, Big Data, and the Workplace
Millennials are a technologically savvy and well-educated generation. These people quickly recognized the benefits of services like Airbnb and Uber, and accessing data is an integral part of their everyday lives. Therefore, they don’t hesitate to provide their personal data and expect that information will be accessible to them at any given moment.
This is one of the main reasons why Millennials change the workplace. Given the importance of data for their everyday lives, there’s no surprise that they also rely on data when making decisions at work. Millennials don’t like phone conversations and they don’t want to talk to a sales rep. They don’t want to search for data in endless databases but they also don’t want to guess. To make data-driven, informed decisions, they are ready to do their own online research and to collaborate with others.

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