Demystify your lost shoppers by understanding who they are, why they chose another brand or retailer, and how to win them back in the future.
Being a mind reader would make life a lot easier. Just imagine knowing what was going through someone’s head in the days, weeks, or – in some cases – months leading up to a purchasing decision. What was the process that drove that one consumer in Italy to buy that particular laptop from that particular online retailer at that particular time? How did that one family in Germany decide on that one washing machine over all the others? Knowing answers like these would save a lot of time, effort, and mental anguish. And it certainly would help guarantee that your business strategies would be successful.

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