It’s safe to say that many of the first smartwatch devices to hit the market were seen by consumers as kind of ugly, a little bit clunky and certainly nothing you’d catch Miranda Priestly wearing on her wrist. And as discussed in Tech Trends, wearables on the whole have yet to make their mark across today’s global industries. But now, with the help of big fashion brands, we’re starting to see some attractive developments and growth potential for these products.
Fashion brands have clocked that smartwatches can be a lucrative area within the wearables market – primarily because models that look appealing matter most to a large number of consumers.
Health and fitness trackers currently dominate the marketplace. Our latest data from January – March 2017 shows that in Europe, they account for 54% of unit sales in the region while in Asia the figure is 47%. Meanwhile, smartwatches are still in second but increased to 31% and 20% respectively.*
So far, wearables have suited consumers whose main focus is to stay in shape – but what’s out there for people who want to embrace the latest technology and look stylish at the same time?
Watch out for the real trend setters
This is where designer brands have the edge. The technology industry has been known to set trends, but let’s not forget that fashion is no slouch in this department.
Fashion businesses think about design. Before getting bogged down with the technical details, their first priority is to produce something that looks good. And this is where the opportunities lie. After all, wearables, as the name suggests, should be items people are able to wear – without looking like Inspector Gadget.
Giving consumers what they want
Tech players have tended to focus on device features as they cater for specific segments. This has brought success in sectors such

View Entire Article on GFK.com