Storage pre-pandemic
Traditionally, businesses are used to planning three or five years in advance for storage growth, with the surge in data changing the way companies look at future storage demands. Often businesses don’t realise that their data is growing exponentially and with it, their storage.
However, pre-pandemic, many businesses were slow to migrate to the cloud mainly through confusion as to what it was. Whilst many lines of business storage consumers are comfortable with the cloud, pay-as-you-go consumption model, turning legacy on-premise infrastructure into a flexible private cloud can be difficult to achieve without expensive over-provisioning or operational overhaul as to the way the infrastructure is deployed.
There was also an element of uncertainty around cloud solutions, taking sensitive data and placing it into a third-party server and ‘losing control’ over its security. This has probably increased even further with the implementation of new data driven regulations such as GDPR. This meant that many cloud migration projects were put on the backburner.
Even though businesses wanted and needed to drive efficiencies and cost effectiveness the complexity of cloud solutions was a key issue for many, with businesses sweating assets to make sure that migration was a worthwhile exploit.
Digital transformation has also proved to be a blocker to cloud migration for many businesses. Generally, digital transformation projects are slow, extremely high-risk and have lots of stakeholders. This, coupled with legacy systems holding data in disparate servers and cyber security concerns, meant that migration to something which is considered unknown pre-pandemic, fell by the wayside.
Storage during and post-pandemic
Decision making has been accelerated during the current pandemic with businesses needing to have a handle on what data they have, where it is and whether they need the ability to access it immediately or not. The next step was to understand where their storage is, the kind

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