Brand performance tracking is taking a more tangible direction with the focus on how much your brand contributes to sales or generates a price premium. Tracking brand performance is not an end in itself; its purpose is to generate tangible value for the company. Strong brands create sustainable value through a high market share, a high brand premium, or the smart combination of a high preference at a higher price. Despite consumers being bombarded with offers, they continue to be more willing to buy brands that they know and trust – and will even select these over lower-priced alternatives.

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