As technology continues to reshape the business landscape and intensify competition, many businesses have turned to hybrid – or even multi – cloud deployment as a way of keeping up with innovation and staying agile in today’s saturated marketplace. The benefits of this shift in strategy are obvious – cloud technologies offer an array of opportunities that were not previously possible; from enabling unlimited scalability at lower costs, to facilitating rapid service delivery by improving the efficiency of internal infrastructures.  
Yet, for all the benefits that the cloud has to offer, stakeholders can jump the gun in deploying their cloud strategies; often entirely overlooking the data that is actually housed in the cloud. This can lead to bigger challenges later down the line, particularly for the various business units who all have competing needs and must upload, access, and analyse different types of data. As the volume of data continues to multiply at an exponential rate – and will inevitably challenge a one-dimensional cloud strategy – integrating proper data management is the key to empowering organisations to stay agile and maintain an unbeatable competitive advantage.  
With time of the essence in today’s fast-evolving market, organisations must understand how interconnected data and cloud strategies are to a building a cohesive and successful business strategy. Given the multi-faceted requirements of different business functions, it is critical for enterprises to understand how they can adapt their cloud strategies and integrate data management to serve the three key personas in cloud deployment, all of whom will play central roles in driving growth.  
The IT Decision Maker
More often than not, the two key focus areas of the IT decision maker are cost savings and operational efficiency. Cloud technologies offer huge, interconnected benefits for both aspects – for example, it helps reduce spending on data centres and hardware, in turn freeing up more capital to be reallocated to new business opportunities and other growth initiatives.  
Despite all its potential, however, some decision makers are finding

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