When General Data Protection Regulation (GDPR) laws came into force back in May, businesses across Europe had to drastically alter the way they handled their customers’ data – and with similar rules now being implemented in the US, attitudes of big business towards data privacy look set to change across the globe.
The California Consumer Privacy Act (CCPA) will take effect in January 2020 and start to be enforced by the Attorney General six months later. With many of the world’s most powerful tech companies calling the Golden State’s Silicon Valley home, CCPA is expected to have a significant impact far beyond California’s physical borders.
Modeled on GDPR, although less expensive to implement, the legislation is expected to receive the backing of Apple CEO Tim Cook, who spoke out in support of stricter privacy laws at the International Conference of Data Protection and Privacy Commissioners in October. Warning of the “weaponised” use of data against consumers, he confirmed that the company was “in full support of a comprehensive federal privacy law in the United States”. Microsoft CEO Satya Nadella has also praised GDPR in the past, while Facebook COO Sheryl Sandberg has previously declared that the social network is “open to regulation”.
The original ballot initiative came about through a privacy rights organisation but support quickly grew for a law to be passed through the normal procedures. The provisions of the actual law have ended up being less stringent than originally proposed, but they are not drastically different. If companies want a say in what any future regulations might look like, it makes sense for them to get onboard sooner rather than resisting completely.
The resulting CCPA is far more comprehensive than previous data protections laws, giving individuals more rights when it comes to guarding their personal information, with greater transparency around

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