We’re underway with 2018 and if you’re at all interested in tech, you’ve probably already read about the latest developments in the market.
However, you might want to take a look at what we have in stall for you. Using our world-renowned point of sales insights, we‘ve put together a guide to the major trends from last year and what to watch out for in the months to come.
Are smartphones really still setting records?
They may have been around for a while, but these devices are still having a massive impact on today’s tech industry. Last year, manufacturers sold a whopping 1.460 billion smartphones at an average price of USD 323, with demand in Emerging Asia and Eastern Europe boosting sales in this market. Meanwhile, consumers in North America, Western Europe and Developed Asia are purchasing premium models with improved features such as larger screens, better processing power and longer battery life. In countries like Russia and India, the sales of cheaper smartphones are gaining importance.
Feature phones are not over the hill either. These products are proving to be particularly popular among the elderly in developed markets.
Have tablets hit their peak?
The increase in tablet sales and the drop in demand for PCs were big stories in the tech world a few years ago, but it seems tablets have hit their peak.
Retail channel sales of media tablets fell globally by 18% in 2017 when compared to the previous year (Jan-Oct). This was due to a severe decline in emerging markets, where these products account for 34% of the demand for computers (desktops, laptops and tablet computers). While tablets are still popular and often the go-to device for media consumption on the go, the steady rise of this product group appears to have come to a stop.
This trend overlaps with the resurgence of personal

View Entire Article on GFK.com